Tesco launching ‘farm brands’

Back to the future from Tesco? Around the time of the discount emergence and the recession, Tesco launched a number of discount brands (Country barn cornflakes) which were direct imitators of their Aldi equivalents – higher price than Value but lower than core brand. 

The 6 P’s of Discount Retailing

The 6Ps of Discount Retailing was developed by Grocery Insight as a model to analyse Discount. This presentation explores the Discount blueprint, and how Discount stores adapt to local markets and create advantage through a combination of provenance, pricing, price, place, PR, and raw productivity.