Today is 64 (sixty-four) days until Dave Lewis takes the helm at the UK’s biggest retailer. Grocery Insight are counting down to the start of his reign with an improvement point per day. First up, we had Twitter, then unerring focus on shrink and today its Blinkbox.
As part of the technological roll out, to prove that Tesco were on the ball in this ‘digital age’, they started to acquire tech based businesses. In 2011 they acquired 80% of film rental service Blinkbox with a strategy to push this onto customers via Clubcard, in store and via the Tesco.com site. Read more →