As part of the ongoing evolution to the insight packages, the blogs (as you will have seen) have slowed down. This is due to the popularity of paid work, this takes priority and on the other side, Twitter is a decent medium for the snapshots in store that are seen.
WINNER – after an extension to the voting – Tesco Birmingham Metro have done it, winning the Retail World Cup 2014.
The World Cup is a more relaxed commercial affair, or maybe it’s more due to the fact football is a central point, therefore easier to target. Walkers Crisps for example save themselves a fortune by just putting Gary Lineker’s face on a giant bag of Crisps. Brand association > Done.
When Philip Clarke speaks of innovative ranging and produce development, it’s fair to say we’ve not really seen anything that would make your average customer cross the road. Tesco Finest was a good relaunch, but the price points mean that customers are even more aware of what they can get pound for pound at Aldi.
Everyday Value was the first change and it set the bar high, Tesco Value was tired and needed a refresh and Everyday value was high impact, albeit low margin.
So, after Philip Clarke said he thought standards in stores were good, operationally. However highlighting that non-food wasn’t great and had contributed to slow down, how did October 2011 progress?
Non-food was once again flagged as an issue, as were high petrol points, but the UK share of market and ROCE (return on capital employed) were highlighted as examples of the UK being an ‘outstanding business’. Which it was and indeed is.