- Tesco and Booker have ratified their merger / takeover today, with 85% voting in favour of the deal.
- Tesco have already started to integrate Booker, with a Chef Central implant store in Cambridge (former Dobbies) and two Extra stores benefitting from an expanded range within the store in seasonal space.
- There isn’t a mention of Cash/Carry. Chef Central in Cambridge features no membership requirement and the two stores in Tesco call their new range ‘big pack Grocery’.
The 5 that matter for the Tesco and Booker merger:
1.No real barriers for customers via Booker and Chef Central:
2. Catering ranges mean giant pack sizes, full cases, single bottles and the emergence of Chef’s Larder brand too.
3. Giant tin of Beans – £1.53. A quality message(?)
4. Beware of core store vs. Chef Central price comparatives. 24pk of Coke was c. £1.50 cheaper in Tesco, however these weren’t single cans that were suitable for resale admittedly.
5. The ‘Booker in Tesco store’ assortment uses Tesco shelf labels and centres on a ‘big brands, great prices’ message.
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