Asda, ‘super’markets ‘super’ centres and pure EDLP?

This blog post was planned in before the Tesco announcement of £500m worth of price cuts and it’s interesting that Tesco are going down the EDLP route, cheaper prices rather than complex promotions, you can read more on my thoughts on the Tesco shift here. In terms of Asda, their struggles continue with the Kantar market […]