Grocery Insight
Sainsbury’s Selly Oak

Sainsbury’s Selly Oak


This report showcases the expanded non food offer in the new superstore; featuring Argos, Habitat, Tu Clothing, Oasis and Home (from Sainsbury’s). In addition, the impressive Toy category is featured alongside the ‘all new’ Health and Beauty and Food Market offerings.


Store Visit report: Sainsbury’s Selly Oak store – A new format 

Location: Selly Oak, Birmingham

How many pages? 194 (inclusive of cover pages and divider slides)

Report format: PDF (Please note no changes, copying of text or images are permissible in this PDF).

How is this report delivered? Upon payment, a link will appear to download this report.

Why this store? Sainsbury’s have launched their new format store in Selly Oak, Birmingham. This store is a new build store on a retail park and replaces their old store some 2 minutes away. The new store features Argos, Habitat, Tu, and their Home offer under one roof, a “Health & Wellness” aisle and a new “Food Market” featuring a new in store restaurant offer, coffee bar alongside two new street food counters in the food hall.

Our report considers all of the above alongside examples from every category across the store; showcased with high quality imagery.

Who is this report aimed at? Our report is suitable for all audiences and a new store like this is recommended viewing for everyone associated with retail. Fellow retailers, suppliers, store design agencies, marketing agencies, product designers, overseas retailers looking for best practice or competing operators in the food service / general merchandise space. 

What problems does it solve for me? Our report aims to save you road miles and a visit in the first instance! Additionally our report provides a platform from which the store can be view and judged with impartial analysis and numerous images, provide inspiration via best practice examples and provide key insight in to a store that you can use in your business; whichever sector you are in.

Any trial material? Of course! Please see the gallery below featuring a selection of watermarked slides from this report.

What’s in the report? – Sainsbury’s Selly Oak

  • 10 key takeaways from the store
  • Branding & Signage examples
  • General Merchandise – Habitat, Home & Argos
  • General Merchandise – Paper, Cards & Toys
  • Clothing – Ladies, Mens, Kids & Oasis
  • Food to go
  • Produce & Floral
  • Fresh Food Counters
  • Bakery & Patisserie
  • The Food Market 
  • Ambient, Frozen & Beers,Wines & Spirits
  • Health & Wellness
  • Health & Beauty (New) 
  • What do we think? – Conclusion

Anything else we can help you with today? Grocery Insight visit all stores personally and can offer an unrivalled level of insight via our report store offer or on a wider, advisory basis. For any further questions or comments – please get in touch. 

Please note all prices exclude VAT at the appropriate rate (UK has a 20% rate). However we can remove this if you have a valid EU VAT registration number, please get in touch to discuss. 


Delivery is made digitally once payment is cleared. 

You are given 7 days from purchase to digitally download your product and the link remains active for that time. 

Please review the terms and conditions for our store, or for anything else – just send us an email! 

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