Store Visit Report: Jack’s – The new format from Tesco.
Location: Chatteris and Immingham, United Kingdom.
Why? Tesco have launched this new discount format to compete with German retailers Aldi, and Lidl who have a growing market share and can impact Tesco stores when opening nearby. The format is the first real attempt by a UK based retailer at taking the Germans on at their own game, with their own format.
For who? This report is ideal for anyone with an interest or stake in the UK food retail market.
Problems solved? The report aims to showcase both stores, their differences and the wider potential for the format. The store is broken down category by category to provide rich insight in to the price and range hierarchy. Also noted are branding, signage, store elements such as front end, checkouts and also own label product design.
Store visit – Category by Category.
Featuring over 200 high quality images.