If you’re looking for genuine insight, you need to be in the stores
The most important person in any retailer is the customer – and the store is what they see. So if you’re looking for genuine insight on retailer performance, you need to be on the ground and in the stores too.
Detailed and relevant Store Insight is the only way to gain a true understanding of the trading environment, and how it compares from day to day and store to store.
I’m in the stores daily, building an accurate picture of trade, standards, how retailers are getting their messages across, and, crucially, whether customers are pleased with the offer.
My store-based methodology is key to helping me deliver genuinely informative and far reaching food retail insight.
Want to know more about how Store Insight can help you understand your business? Let’s talk.