Ah the agency world.
I am forever amazed at the offices with soft, fluffy furnishings, the occasional beach ball, and people wandering around in varying degrees of fashion. Such excitement, and truly something to behold!
But there’s also work to be done, and brands are renowned for their short deadlines and near-bizarre requests. These are left-field and often come to us at strange times. For example, we were once asked ‘Can anyone supply ‘Back to School’ pictures in the ambient sections from 2018?’ just as the latest Back to School campaign went live.
The retail calendar is often back to front, but we’re here to help with that, and we can provide the imagery and perspectives required to improve pitches, campaigns, and just about anything else as well.
For agencies who work with retailers, we can also help develop signage concepts for key events, provide thoughts and guidance on your activity in store, and aid discussions on which things are good and bad from a retail perspective. We’ll tell you ahead of time if we think that the boat-shaped piece of cardboard intended to push a deal on canned fish will end up straight in the cardboard baler, with the brand losing out on prime selling space and the goodwill of the store, perhaps forever.
Stores are living, breathing things, and the people within them are often overworked. They need help, not extra work, and they like the easy, not the needlessly hard.
We can also help you deepen your working knowledge of retail and how stores themselves work. We can help with current campaigns in store, with the decoding of the news and what it means in reality, with spotting trends, with identifying what’s going on in the market, with finding out what’s new, and with establishing what the reality is. We can tell you the meaning behind all the things seen in store, and how it all comes together for the customer.
We know that you are overwhelmed, time-poor, and dealing with all manner of priorities – digital, QR codes, and far more questions than answers in a COVID-19 world – but there is a time beyond that too, and we understand that you need these answers fast.
More importantly, we know we can help.
Let’s have a chat.