My name’s Steve Dresser and I’m a former retailer turned insight provider.
My company; Grocery Insight deliver a truly unique, bespoke advisory, insight and intelligence service in the retail market. (I will change from I to We frequently in this about me, please accept my apologies!)
We provide insight on everything food retail (and beyond). Concepts, new stores, older stores, new layouts, category strategy, new products, in store events and store standards amongst other things.
All of my store visits are completely anonymous and each store is reviewed through a customer’s eyes. I am brutally honest about what I see/hear and find and will then advise on relevant next steps for each store.
Often the challenges identified span the organisation, some will be promotions that do not make sense, the next aisle may yield a piece of signage that refers to an acronym, store operational issues are also identified and every element can all be collated and fed back.
Best practice can be identified to overcome challenges found store via the extensive Grocery Insight image archive which is now over 140,000 images strong.
How I got started
It all started with a blog.
I used to run ‘UK Retailers’, a blog charting the dealings of UK supermarkets.
Back in 2011, Morrisons and their stores of the future were forefront in the minds of many within the industry, and my coverage of developments proved popular. No one visits the North!
Grocery Insight was founded in 2012 with a vision to offer insight via an unconventional route. The stores.
Twitter continued to be popular and my blogs on Morrisons (M) Local convenience store openings and the detail contained within proved popular, my blog was also used to good effect to identify a list of challenges for Dave Lewis as he took the reigns at Tesco.
As my client-list began to expand, my Twitter feed (@Dresserman) helped increase my profile still further by showcasing my timely, relevant and unique insight and experience.
Grocery Insight continues to go from strength to strength, and I now provide insight packages to numerous stakeholders in the UK and overseas, as well as knowledge and opinion to various print and broadcast media outlets.
How I work
I come from a retail background, and have worked for both Sainsbury’s and Asda. This in store experience means I can relate wholeheartedly to ‘real life’ events in-store – both from behind the scenes and, perhaps even more importantly, the customer’s point of view.
I focus on visiting stores, visiting every retailer and fascia each week, sometimes more than once. Capturing images of everything from new layouts, new store concepts, events, gaps, full shelves, counters, shippers, gondola ends, signage and much, much more.
Analysis, spreadsheets and focus groups have a place and are important but my services help anyone associated with retail understand their area of interest with a ‘customer’ lens.
Resulting in a truly unique service offering. Offering a customer lens but an operator’s focus.
Who we work with.
Retailers from across the world; CEO’s and Executives to offer the honest, unvarnished truth on their stores. Store design teams, Suppliers, Marketing agencies requiring some expert insight in to the sector (and lots of images!)
The investment community benefit from our advisory services and subscribe to our newsletter based service offering rich insights to the sector. Other areas, linked to retail (we call these “Tertiary”) also benefit from our work. PR firms, store equipment suppliers and everyone else in between that.
I am very active on Twitter, reporting from the shop floor via @Dresserman.
My blog features occasional musings on events and developments within the broader industry.
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