Sixteen years of store visits.
477 pieces published between 2009 and 2023. Store visits, results analysis, pricing moves and range changes, written the week they happened and kept exactly as they were written.
The blog archive, 2009–2022
The running commentary that became Grocery Insight. Store visits, results reaction and the long view on Tesco, Sainsbury's, Asda, Morrisons and the discounters, from the years it was all changing.
Browse the blog archive 271 notesThe newsletter archive, 2014–2023
What subscribers received: sharper, shorter reads sent within days of the visit. Pricing packages, range resets and what a retailer was really doing versus what it said it was doing.
Browse the newsletter archiveWhy it is all still here
Roughly 650,000 words, kept online because the record matters. Most retail commentary disappears when a site is rebuilt. This is what the market actually looked like at the time, written by someone standing in the store rather than reading the results statement, and it is free to read.
The current writing goes out through the newsletter, and membership is how to get it. If you want the same eyes on your own estate, that is Project Maat, a day walking stores or a briefing.
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Tesco 263 Sainsbury's 150 Morrisons 113 Asda 111 Aldi 99 Lidl 59 Waitrose 27 Amazon 19 Co-op 16 Walmart 15 Home Bargains 13 Poundland 10 M&S 9 Iceland 9