What's inside?
This seasonal best practice report showcases Halloween food seasonal execution at Asda in 2018.
- Comprehensive insights into Asda’s execution of Halloween food promotions, signage and seasonal product displays.
- Analysis of merchandising techniques across key categories, including bakery, confectionery and seasonal beverages.
- Overview of promotional strategies, including themed product launches, impulse-driven displays and in-store theatre.
- Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
- Focused on the customer perspective, this report highlights how Asda structured its Halloween food ranges to create an engaging seasonal experience.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
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What you'll get
Halloween is a major seasonal event for Asda, with the retailer focusing on festive food, themed bakery products and trick-or-treat confectionery to enhance the seasonal shopping experience. The 2018 season saw Asda expanding its Halloween food ranges with innovative bakery items, themed beverages and engaging in-store displays.
This report highlights how Asda approached Halloween food in 2018, showcasing merchandising techniques, promotional strategies and seasonal food product highlights. The images provide a visual overview of signage, bakery selections, confectionery promotions and impulse-driven trick-or-treat displays.
How did Asda approach Halloween food in 2018?
Asda implemented seasonal branding, dedicated Halloween bakery assortments and interactive in-store activations, ensuring strong visibility and customer engagement. Notable trends included Halloween-themed cakes, pumpkin-based products and expanded confectionery selections. The report captures a visual overview of Asda’s Halloween food execution, providing insights into its approach to seasonal grocery retailing.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
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About the report
Report Type: Seasonal Event
Seasonal Events: Halloween
Retailers: Asda
Contents
Pages: 54
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