What's inside?
This seasonal best practice report showcases Halloween seasonal execution in discount stores across the UK in 2018.
- Comprehensive insights into how discount retailers executed Halloween promotions, signage and secondary space usage.
- Analysis of merchandising techniques for key categories, including trick-or-treat confectionery, bakery and seasonal decorations.
- Overview of promotional strategies, including impulse-driven displays, cross-category placements and price-led offers.
- Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
- Focused on the customer perspective, this report highlights how discount stores structured their Halloween offerings to maximise seasonal engagement.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Halloween is a key seasonal event for discount retailers, with stores focusing on high-volume trick-or-treat confectionery, low-cost decorations and themed bakery and beverage products. The 2018 season saw discount retailers enhancing their promotional signage, in-store theatre and limited-time seasonal ranges to drive impulse purchases.
This report highlights how Aldi, Iceland and Lidl approached Halloween merchandising, showcasing signage execution, promotional placement and impulse-driven sales strategies. The images provide a visual overview of Halloween displays, themed product packaging and secondary space optimisation.
How did discount stores approach Halloween in 2018?
Retailers implemented price-led promotional mechanics, themed product launches and engaging seasonal branding, ensuring strong visibility and sales impact. Notable trends included branded tie-ins for confectionery, themed home decorations and Halloween-exclusive bakery and beverage offerings. The report captures a visual snapshot of Halloween merchandising across UK discount stores, providing valuable insights into seasonal execution strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Halloween
Contents
Report Contents: Bakery, Branding, Confectionery, Decorations, Floral, Key Trends, Point of sale, Promotions, Seasonal Displays, Signage
Pages: 71
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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