What's inside?
This seasonal best practice report showcases Chinese New Year seasonal execution across major UK supermarkets in 2019.
- Comprehensive insights into retailer execution of Chinese New Year promotions, signage and themed product placement.
- Analysis of merchandising techniques for key categories such as meal deals, cooking essentials and festive non-food items.
- Overview of promotional strategies, including price-led offers, impulse-driven displays and dedicated fixture space.
- Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
- Focused on the customer perspective, this report highlights how retailers structured their Chinese New Year assortments to enhance seasonal engagement.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Chinese New Year is an important seasonal event for UK supermarkets, with retailers focusing on stir fry kits, sauces and themed meal deals to attract shoppers. The 2019 season saw supermarkets enhancing their seasonal layouts with strong branding, expanded non-food ranges and cross-category merchandising.
This report highlights how retailers approached Chinese New Year merchandising, showcasing seasonal signage, themed displays and promotional pricing on relevant categories. The images provide a visual overview of in-store activations, promotional mechanics and product placement strategies.
How did retailers approach Chinese New Year in 2019?
Retailers implemented branded fixtures, expanded meal deal options and themed non-food selections, ensuring strong visibility and shopper engagement. Notable trends included Chinese-themed gifting, extended promotions on ambient cooking essentials and prominent displays for Beers, Wines & Spirits. The report captures a visual snapshot of Chinese New Year execution across UK supermarkets, offering insights into effective seasonal merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Chinese New Year
Contents
Report Contents: Beers & Wines & Spirits, Branding, Key Trends, Non Food, Point of sale, Promotions, Seasonal Displays, Shippers, Signage
Pages: 51
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Exclusive retail insights only available through our reports store
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