What's inside?
This seasonal best practice report showcases Halloween seasonal execution at Booths in 2019.
- Comprehensive insights into Booths’ execution of Halloween promotions, signage and themed product ranges.
- Analysis of merchandising techniques across key categories, including food, floral and pumpkins.
- Overview of promotional strategies, including seasonal branding, price-led offers and cross-category merchandising.
- Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
- Focused on the customer perspective, this report highlights how Booths structured its Halloween assortments to maximise seasonal engagement.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Halloween is a key seasonal event for Booths, with the retailer focusing on festive food offerings, themed floral arrangements and seasonal pumpkin displays to engage shoppers. The 2019 season saw Booths enhancing its seasonal signage, branded promotional materials and cross-merchandising opportunities.
This report highlights how Booths approached Halloween merchandising, showcasing branding execution, promotional strategies and themed product selections. The images provide a visual overview of festive food displays, floral presentations and in-store activations.
How did Booths approach Halloween in 2019?
Booths implemented seasonal branding, targeted product assortments and visually striking pumpkin displays, ensuring strong customer engagement and a premium seasonal feel. Notable trends included elevated floral arrangements, curated seasonal food selections and impactful in-store theatre. The report captures a visual snapshot of Booths’ Halloween execution, offering insights into product differentiation and merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Halloween
Retailers: Booths
Contents
Report Contents: Branding, Floral, Key Trends, Point of sale, Promotions, Seasonal Displays, Signage
Pages: 12
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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