What's inside?
This seasonal best practice report provides New Year seasonal execution across major UK supermarkets in 2020.
- Photographic insights into New Year retail execution, showcasing branding, signage and promotional activations.
- Visual documentation of key seasonal categories, including party food, premium spirits and festive bakery selections.
- Overview of promotional mechanics such as impulse-led displays, cross-category merchandising and event-focused branding.
- High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
- This report highlights how supermarkets structured their New Year ranges to create an engaging seasonal presence and maximise sales impact.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
New Year remains a key seasonal event for UK retailers, with a strong emphasis on party food, premium alcohol and celebratory gifting assortments to capture shopper demand. The 2020 season saw supermarkets refining their signage execution, promotional activations and category layouts to optimise seasonal appeal.
This report provides photographic insights into New Year merchandising, illustrating standout displays, premium food assortments and high-visibility promotional setups. The images highlight seasonal signage, curated product selections and key activations designed to increase shopper engagement.
How did retailers approach New Year in 2020?
Retailers implemented branded event sections, premium spirit displays and strategically placed celebratory ranges, ensuring strong seasonal appeal and customer engagement. Notable trends included expanded party food selections, cross-merchandising of snacks and drinks and themed promotional signage for key offers. The report captures a visual snapshot of New Year execution across UK supermarkets, offering insights into effective seasonal merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: New Year
Contents
Report Contents: Bakery, Beers & Wines & Spirits, Branding, Confectionery, Key Trends, Party Food, Point of sale, Promotions, Seasonal Displays, Shippers, Signage
Pages: 29
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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Frequently Asked Questions
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We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
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Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
