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Seasonal Displays Retail Reports

Grocery Insight’s Seasonal Displays Retail Report’s deliver photographic intelligence on Seasonal Displays trends, merchandising and execution across leading supermarkets.
Exclusive insights from our store visits
Best practice and market trends
Commentary on the findings
Operational insights
New products and in-store developments
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Christmas Overview 2018 – M&S – Retail Report

This seasonal best practice report showcases Christmas retail execution at M&S in 2018, analysing both successes and key challenges.

  • Review of M&S’s approach to Christmas merchandising, assessing overall execution and key operational challenges.
  • Analysis of operational challenges, including availability issues, markdown timing and space management concerns.
  • Insights into secondary space utilisation, stock planning and execution gaps in key seasonal categories.
  • Assessment of signage effectiveness, promotional execution and customer experience impacts.
  • Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution from a customer perspective.

£997.00

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This seasonal best practice report showcases Christmas retail execution at M&S in 2018, analysing both successes and key challenges.

  • Review of M&S’s approach to Christmas merchandising, assessing overall execution and key operational challenges.
  • Analysis of operational challenges, including availability issues, markdown timing and space management concerns.
  • Insights into secondary space utilisation, stock planning and execution gaps in key seasonal categories.
  • Assessment of signage effectiveness, promotional execution and customer experience impacts.
  • Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution from a customer perspective.

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£997.00

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Christmas Overview 2018 – Chilled Desserts – Retail Report

This seasonal best practice report showcases Christmas Chilled Desserts seasonal execution across major UK supermarkets in 2018.

  • Comprehensive insights into retailer execution of Christmas chilled desserts, signage and festive product innovation.
  • Analysis of merchandising techniques for premium festive cheesecakes, trifles and chocolate-based desserts.
  • Overview of promotional strategies, including seasonal shippers, pricing strategies and limited-edition ranges.
  • Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
  • Focused on the customer perspective, this report highlights how retailers positioned chilled desserts as a key Christmas category.

£997.00

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This seasonal best practice report showcases Christmas Chilled Desserts seasonal execution across major UK supermarkets in 2018.

  • Comprehensive insights into retailer execution of Christmas chilled desserts, signage and festive product innovation.
  • Analysis of merchandising techniques for premium festive cheesecakes, trifles and chocolate-based desserts.
  • Overview of promotional strategies, including seasonal shippers, pricing strategies and limited-edition ranges.
  • Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
  • Focused on the customer perspective, this report highlights how retailers positioned chilled desserts as a key Christmas category.

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Christmas Overview 2018 – Confectionery – Retail Report

This seasonal best practice report showcases Christmas Confectionery seasonal execution across major UK supermarkets in 2018.

  • Comprehensive insights into retailer execution of Christmas confectionery promotions, signage and seasonal product innovation.
  • Analysis of merchandising techniques across premium chocolate, advent calendars and festive gifting ranges.
  • Overview of promotional strategies, including multi-buy offers, seasonal displays and premium own-label selections.
  • Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
  • Focused on the customer perspective, this report highlights how retailers enhanced festive confectionery merchandising to drive seasonal sales.

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This seasonal best practice report showcases Christmas Confectionery seasonal execution across major UK supermarkets in 2018.

  • Comprehensive insights into retailer execution of Christmas confectionery promotions, signage and seasonal product innovation.
  • Analysis of merchandising techniques across premium chocolate, advent calendars and festive gifting ranges.
  • Overview of promotional strategies, including multi-buy offers, seasonal displays and premium own-label selections.
  • Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
  • Focused on the customer perspective, this report highlights how retailers enhanced festive confectionery merchandising to drive seasonal sales.

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Christmas Overview 2018 – Cards, Wrap & Crackers – Retail Report

This seasonal best practice report showcases Christmas Cards, Wrap & Crackers seasonal execution across major UK supermarkets in 2018.

  • Comprehensive insights into retailer execution of Christmas cards, gift wrap and crackers promotions.
  • Analysis of merchandising techniques for seasonal displays, themed packaging and premium gift wrap options.
  • Overview of promotional approaches, including multi-buy discounts and premium festive collections.
  • Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
  • Focused on the customer perspective, this report highlights how retailers showcased festive gifting essentials to drive seasonal sales.

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This seasonal best practice report showcases Christmas Cards, Wrap & Crackers seasonal execution across major UK supermarkets in 2018.

  • Comprehensive insights into retailer execution of Christmas cards, gift wrap and crackers promotions.
  • Analysis of merchandising techniques for seasonal displays, themed packaging and premium gift wrap options.
  • Overview of promotional approaches, including multi-buy discounts and premium festive collections.
  • Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
  • Focused on the customer perspective, this report highlights how retailers showcased festive gifting essentials to drive seasonal sales.

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Christmas Overview 2018 – Bakery (Detailed) – Retail Report

This seasonal best practice report showcases Christmas Bakery seasonal execution across major UK supermarkets in 2018.

  • Comprehensive insights into retailer execution of Christmas bakery promotions, signage and event-specific product ranges.
  • Analysis of merchandising techniques for cakes, mince pies, stollen and festive baked goods.
  • Overview of promotional approaches, including multi-buy offers, seasonal shippers and premium festive ranges.
  • Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
  • Focused on the customer perspective, this report highlights how retailers created a standout Christmas bakery experience with innovative merchandising.

£997.00

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This seasonal best practice report showcases Christmas Bakery seasonal execution across major UK supermarkets in 2018.

  • Comprehensive insights into retailer execution of Christmas bakery promotions, signage and event-specific product ranges.
  • Analysis of merchandising techniques for cakes, mince pies, stollen and festive baked goods.
  • Overview of promotional approaches, including multi-buy offers, seasonal shippers and premium festive ranges.
  • Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
  • Focused on the customer perspective, this report highlights how retailers created a standout Christmas bakery experience with innovative merchandising.

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Christmas Overview 2018 – Bakery – Retail Report

This seasonal best practice report showcases Christmas Bakery seasonal execution across major UK supermarkets in 2018.

  • Comprehensive insights into retailer execution of Christmas bakery promotions, signage and event-specific product ranges.
  • Analysis of merchandising techniques for cakes, mince pies and festive baked goods.
  • Overview of promotional approaches, including multi-buy offers, seasonal shippers and limited-time festive ranges.
  • Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
  • Focused on the customer perspective, this report highlights how retailers created a standout Christmas bakery experience with innovative merchandising.

£997.00

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This seasonal best practice report showcases Christmas Bakery seasonal execution across major UK supermarkets in 2018.

  • Comprehensive insights into retailer execution of Christmas bakery promotions, signage and event-specific product ranges.
  • Analysis of merchandising techniques for cakes, mince pies and festive baked goods.
  • Overview of promotional approaches, including multi-buy offers, seasonal shippers and limited-time festive ranges.
  • Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
  • Focused on the customer perspective, this report highlights how retailers created a standout Christmas bakery experience with innovative merchandising.

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Halloween Overview 2018 – Asda – Retail Report

This seasonal best practice report provides photographic insights into Halloween retail strategies across Asda in 2018.

  • Photographic insights into Halloween execution covering costumes, decorations, trick or treat ranges and seasonal food.
  • Showcases signage, branding, pumpkins and party hosting products across Asda’s seasonal execution.
  • Features themed displays, accessory ranges and cross-category merchandising for Halloween engagement.
  • High-quality imagery captured by Steve Dresser providing customer-focused retail intelligence from a shopper’s perspective.
  • This report highlights how Asda brought Halloween to life through visual merchandising, cross-merchandising and creative product ranges.

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This seasonal best practice report provides photographic insights into Halloween retail strategies across Asda in 2018.

  • Photographic insights into Halloween execution covering costumes, decorations, trick or treat ranges and seasonal food.
  • Showcases signage, branding, pumpkins and party hosting products across Asda’s seasonal execution.
  • Features themed displays, accessory ranges and cross-category merchandising for Halloween engagement.
  • High-quality imagery captured by Steve Dresser providing customer-focused retail intelligence from a shopper’s perspective.
  • This report highlights how Asda brought Halloween to life through visual merchandising, cross-merchandising and creative product ranges.

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Valentine’s Day Overview 2018 – Retail Report

This seasonal best practice report provides comprehensive insights into Valentine’s Day seasonal execution across UK retailers in 2018.

  • Comprehensive insights into Valentine’s Day execution with examples across food, gifting and non-food categories.
  • Includes dine in offers, confectionery, floral displays, signage and occasion-based gifting ranges for various store formats.
  • Photographic documentation of promotional zones, branded fixtures and event-themed displays across multiple retailers.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report provides a visual overview of how UK retailers approached Valentine’s Day in 2018 with tailored displays and clear seasonal messaging.

£997.00

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This seasonal best practice report provides comprehensive insights into Valentine’s Day seasonal execution across UK retailers in 2018.

  • Comprehensive insights into Valentine’s Day execution with examples across food, gifting and non-food categories.
  • Includes dine in offers, confectionery, floral displays, signage and occasion-based gifting ranges for various store formats.
  • Photographic documentation of promotional zones, branded fixtures and event-themed displays across multiple retailers.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report provides a visual overview of how UK retailers approached Valentine’s Day in 2018 with tailored displays and clear seasonal messaging.

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Mother’s Day Overview 2018 – Retail Report

This seasonal best practice report provides comprehensive insights into Mother’s Day seasonal execution across UK retailers in 2018.

  • Comprehensive insights into Mother’s Day execution across floral, gifting, dine in offers and themed product assortments.
  • Showcases promotional displays, signage and visual merchandising across both food and non-food categories.
  • Highlights event-specific product development and cross-category engagement including gifting, cards, meal solutions and more.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report covers how retailers delivered a cohesive and seasonal experience through store layout, signage and promotional zones.

£997.00

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This seasonal best practice report provides comprehensive insights into Mother’s Day seasonal execution across UK retailers in 2018.

  • Comprehensive insights into Mother’s Day execution across floral, gifting, dine in offers and themed product assortments.
  • Showcases promotional displays, signage and visual merchandising across both food and non-food categories.
  • Highlights event-specific product development and cross-category engagement including gifting, cards, meal solutions and more.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report covers how retailers delivered a cohesive and seasonal experience through store layout, signage and promotional zones.

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Halloween Overview 2017 – Retail Report

This seasonal best practice report provides photographic insights into Halloween seasonal execution across leading UK retailers in 2017.

  • Photographic insights into Halloween execution, highlighting how retailers used themed product ranges, promotional displays and signage to drive seasonal engagement.
  • Coverage includes confectionery, costumes, home décor, floral, bakery, gifting and a wide range of themed non-food items supporting the event.
  • Visual examples of how supermarkets and discounters delivered Halloween through impulse zones, promotional bays and shippers.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report offers a detailed visual reference of Halloween activation across grocery and general merchandise stores, showcasing key seasonal categories and in-store messaging.

£997.00

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This seasonal best practice report provides photographic insights into Halloween seasonal execution across leading UK retailers in 2017.

  • Photographic insights into Halloween execution, highlighting how retailers used themed product ranges, promotional displays and signage to drive seasonal engagement.
  • Coverage includes confectionery, costumes, home décor, floral, bakery, gifting and a wide range of themed non-food items supporting the event.
  • Visual examples of how supermarkets and discounters delivered Halloween through impulse zones, promotional bays and shippers.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report offers a detailed visual reference of Halloween activation across grocery and general merchandise stores, showcasing key seasonal categories and in-store messaging.

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Christmas Overview 2017 – Next Decorations – Retail Report

This retailing best practice document focuses on Christmas decorations at Next in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas decorations, focusing on trends in festive display strategies.
  • Showcases effective merchandising techniques used to promote seasonal products.
  • Highlights innovative signage and promotional materials that engage customers during the festive season.
  • Extensive imagery demonstrating best practices in seasonal display layouts and product placements.
  • Insights into consumer preferences and key trends observed in the retail market for Christmas decorations.

£997.00

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This retailing best practice document focuses on Christmas decorations at Next in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas decorations, focusing on trends in festive display strategies.
  • Showcases effective merchandising techniques used to promote seasonal products.
  • Highlights innovative signage and promotional materials that engage customers during the festive season.
  • Extensive imagery demonstrating best practices in seasonal display layouts and product placements.
  • Insights into consumer preferences and key trends observed in the retail market for Christmas decorations.

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Christmas Overview 2017 – Meat – Retail Report

This retailing best practice document focuses on Christmas meat offerings across major UK retailers in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas meat offerings, including fresh and frozen options.
  • Showcases best practice examples in seasonal merchandising of meat products.
  • Detailed review of promotional signage and point-of-sale strategies used to drive sales.
  • Highlights innovative meat products developed for the Christmas season.
  • Extensive imagery of festive displays and promotional executions related to meat.
  • Insights into key trends influencing consumer preferences in the meat category during the holiday period.

£997.00

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This retailing best practice document focuses on Christmas meat offerings across major UK retailers in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas meat offerings, including fresh and frozen options.
  • Showcases best practice examples in seasonal merchandising of meat products.
  • Detailed review of promotional signage and point-of-sale strategies used to drive sales.
  • Highlights innovative meat products developed for the Christmas season.
  • Extensive imagery of festive displays and promotional executions related to meat.
  • Insights into key trends influencing consumer preferences in the meat category during the holiday period.

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Christmas Overview 2017 – M&S – Retail Report

This retailing best practice document focuses on Christmas offerings at M&S in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas product offerings at M&S, including fresh and frozen items.
  • Showcases best practice examples in seasonal merchandising and display techniques.
  • Detailed review of promotional signage and point-of-sale strategies to enhance customer engagement.
  • Highlights innovative seasonal products developed for the Christmas season.
  • Extensive imagery of festive displays and promotional executions throughout the store.
  • Insights into key trends influencing customer preferences during the holiday period.

£997.00

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This retailing best practice document focuses on Christmas offerings at M&S in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas product offerings at M&S, including fresh and frozen items.
  • Showcases best practice examples in seasonal merchandising and display techniques.
  • Detailed review of promotional signage and point-of-sale strategies to enhance customer engagement.
  • Highlights innovative seasonal products developed for the Christmas season.
  • Extensive imagery of festive displays and promotional executions throughout the store.
  • Insights into key trends influencing customer preferences during the holiday period.

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Christmas Overview 2017 – Lidl – Retail Report

This retailing best practice document focuses on Christmas offerings at Lidl in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas product offerings at Lidl, including fresh and frozen items.
  • Showcases best practice examples in seasonal merchandising and display techniques.
  • Detailed review of promotional signage and point-of-sale strategies to enhance customer engagement.
  • Highlights innovative seasonal products developed for the Christmas season.
  • Extensive imagery of festive displays and promotional executions across the store.
  • Insights into key trends driving customer preferences during the holiday period.

£997.00

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This retailing best practice document focuses on Christmas offerings at Lidl in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas product offerings at Lidl, including fresh and frozen items.
  • Showcases best practice examples in seasonal merchandising and display techniques.
  • Detailed review of promotional signage and point-of-sale strategies to enhance customer engagement.
  • Highlights innovative seasonal products developed for the Christmas season.
  • Extensive imagery of festive displays and promotional executions across the store.
  • Insights into key trends driving customer preferences during the holiday period.

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Christmas Layouts 2017 – Christmas Lakeland, Next, Selfridges, Topshop – Retail Report

This retailing best practice document focuses on Christmas gifting execution across Lakeland, Next, Selfridges and Topshop in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of seasonal gifting strategies across featured retailers.
  • Showcases best practice examples in product presentation and merchandising.
  • Detailed review of point-of-sale signage and promotional techniques.
  • Highlights innovative products developed for Christmas gifting.
  • Extensive imagery of festive displays and promotional executions.
  • Insights into key trends influencing the retail gifting market during the holiday period.

£997.00

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This retailing best practice document focuses on Christmas gifting execution across Lakeland, Next, Selfridges and Topshop in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of seasonal gifting strategies across featured retailers.
  • Showcases best practice examples in product presentation and merchandising.
  • Detailed review of point-of-sale signage and promotional techniques.
  • Highlights innovative products developed for Christmas gifting.
  • Extensive imagery of festive displays and promotional executions.
  • Insights into key trends influencing the retail gifting market during the holiday period.

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Christmas Layouts 2017 – John Lewis – Retail Report

This retailing best practice document focuses on Christmas layouts at John Lewis in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas display layouts at John Lewis.
  • Showcases best practice examples in seasonal merchandising and visual presentation.
  • Detailed review of point-of-sale signage and its impact on customer engagement.
  • Highlights innovative layouts developed specifically for the Christmas season.
  • Extensive imagery of festive displays and effective merchandising techniques.
  • Insights into key trends in retail display strategies during the holiday period.

£997.00

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This retailing best practice document focuses on Christmas layouts at John Lewis in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas display layouts at John Lewis.
  • Showcases best practice examples in seasonal merchandising and visual presentation.
  • Detailed review of point-of-sale signage and its impact on customer engagement.
  • Highlights innovative layouts developed specifically for the Christmas season.
  • Extensive imagery of festive displays and effective merchandising techniques.
  • Insights into key trends in retail display strategies during the holiday period.

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Christmas Overview 2017 – John Lewis – Retail Report

This seasonal best practice report provides photographic insights into Christmas retail strategies across John Lewis in 2017.

  • Photographic insights into Christmas retail execution covering gifting, homeware, toys and decorations.
  • Includes visual examples of signage, feature displays, non-food gifting ranges and seasonal shop fits.
  • Features Christmas lighting, electricals, cards and wrap within curated gifting zones and in-store promotional displays.
  • High-quality imagery captured by Steve Dresser offering market-leading insight from a shopper’s point of view.
  • This report highlights how John Lewis delivered Christmas through inspiring displays and curated seasonal ranges.

£997.00

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This seasonal best practice report provides photographic insights into Christmas retail strategies across John Lewis in 2017.

  • Photographic insights into Christmas retail execution covering gifting, homeware, toys and decorations.
  • Includes visual examples of signage, feature displays, non-food gifting ranges and seasonal shop fits.
  • Features Christmas lighting, electricals, cards and wrap within curated gifting zones and in-store promotional displays.
  • High-quality imagery captured by Steve Dresser offering market-leading insight from a shopper’s point of view.
  • This report highlights how John Lewis delivered Christmas through inspiring displays and curated seasonal ranges.

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Christmas Overview 2017 – Iceland – Retail Report

This retailing best practice document focuses on Christmas offerings at Iceland in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas product offerings, including frozen meals and desserts.
  • Showcases best practice examples in seasonal merchandising with a focus on customer engagement.
  • Detailed review of point-of-sale strategies for popular festive items.
  • Highlights innovative products such as ready-made meals and seasonal snacks developed for the festive season.
  • Extensive imagery of festive displays, including signage and product placements.
  • Insights into strategies used to drive sales and attract shoppers during the holiday period.

£997.00

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This retailing best practice document focuses on Christmas offerings at Iceland in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas product offerings, including frozen meals and desserts.
  • Showcases best practice examples in seasonal merchandising with a focus on customer engagement.
  • Detailed review of point-of-sale strategies for popular festive items.
  • Highlights innovative products such as ready-made meals and seasonal snacks developed for the festive season.
  • Extensive imagery of festive displays, including signage and product placements.
  • Insights into strategies used to drive sales and attract shoppers during the holiday period.

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Christmas Overview 2017 – HomeSense Decorations – Retail Report

This retailing best practice document focuses on Christmas decorations at HomeSense in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas decoration offerings during the festive season.
  • Showcases best practice examples in seasonal merchandising of home décor.
  • Detailed review of point-of-sale strategies for decoration displays.
  • Highlights innovative products developed for the festive season.
  • Extensive imagery of festive decoration displays and promotional executions.
  • Insights into strategies used to enhance sales during the holiday period.

£997.00

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This retailing best practice document focuses on Christmas decorations at HomeSense in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas decoration offerings during the festive season.
  • Showcases best practice examples in seasonal merchandising of home décor.
  • Detailed review of point-of-sale strategies for decoration displays.
  • Highlights innovative products developed for the festive season.
  • Extensive imagery of festive decoration displays and promotional executions.
  • Insights into strategies used to enhance sales during the holiday period.

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Christmas Overview 2017 – Fish – Retail Report

This retailing best practice document focuses on Christmas fish offerings across major UK retailers including Aldi, Asda, Co-Operative, M&S, Sainsbury’s, Tesco and Waitrose in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas fish offerings during the festive season.
  • Showcases best practice examples in seafood merchandising.
  • Detailed review of point-of-sale strategies for fish and seafood categories.
  • Highlights both branded and own-label products developed for the festive season.
  • Extensive imagery of festive fish displays and promotional executions.
  • Insights into retailers’ strategies to enhance sales during the holiday period.

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This retailing best practice document focuses on Christmas fish offerings across major UK retailers including Aldi, Asda, Co-Operative, M&S, Sainsbury’s, Tesco and Waitrose in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas fish offerings during the festive season.
  • Showcases best practice examples in seafood merchandising.
  • Detailed review of point-of-sale strategies for fish and seafood categories.
  • Highlights both branded and own-label products developed for the festive season.
  • Extensive imagery of festive fish displays and promotional executions.
  • Insights into retailers’ strategies to enhance sales during the holiday period.

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Store Overview March 2025 - Asda Pilsworth

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“It’s been a real pleasure to work with Steve and a great investment that’s enabled us to refocus efforts on what matters most to our customers and colleagues.”
Mark Cox, CEO, The Channel Islands Co-op

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Steve Dresser, CEO

"The man supermarket CEO's turn to" - BBC

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