Whisky Retail Reports

Grocery Insight’s Whisky Retail Report’s deliver photographic intelligence on Whisky trends, merchandising and execution across leading supermarkets.

Exclusive insights from our store visits

Best practice and market trends

Commentary on the findings

Operational insights

New products and in-store developments

Actionable recommendations

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Burns Night Overview 2025 – Retail Report

Seasonal Event Burns Night

This seasonal best practice report provides photographic insights into Burns Night seasonal execution across leading UK retailers in 2025.

Photographic insights into Burns Night execution covering signage, prepared meals and seasonal meat ranges.
Includes in-store examples of fresh and chilled displays, promotional messaging and themed cross-merchandising.
Features dedicated butchery products, dine-in offers, bakery lines and alcohol promotions.
High-resolution imagery captured by Steve Dresser showcasing in-store execution from the customer’s perspective.
This report demonstrates how retailers brought Burns Night to life through cross-category offers and themed presentation.

£1,997.00

This seasonal best practice report provides photographic insights into Burns Night seasonal execution across leading UK retailers in 2025.

Photographic insights into Burns Night execution covering signage, prepared meals and seasonal meat ranges.
Includes in-store examples of fresh and chilled displays, promotional messaging and themed cross-merchandising.
Features dedicated butchery products, dine-in offers, bakery lines and alcohol promotions.
High-resolution imagery captured by Steve Dresser showcasing in-store execution from the customer’s perspective.
This report demonstrates how retailers brought Burns Night to life through cross-category offers and themed presentation.

£1,997.00

Burns Night Overview 2024 – Retail Report

Seasonal Event Burns Night

This seasonal best practice report provides photographic insights into Burns Night seasonal execution across major UK supermarkets in 2024.

Photographic insights into Burns Night retail execution, showcasing branding, signage and key promotional strategies.
Extensive documentation of Scottish produce, including haggis, whisky, fresh produce and themed confectionery.
Coverage of point-of-sale activations, promotional mechanics and innovative display strategies across Aldi, Asda, Co-Operative, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their Burns Night campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£1,497.00

This seasonal best practice report provides photographic insights into Burns Night seasonal execution across major UK supermarkets in 2024.

Photographic insights into Burns Night retail execution, showcasing branding, signage and key promotional strategies.
Extensive documentation of Scottish produce, including haggis, whisky, fresh produce and themed confectionery.
Coverage of point-of-sale activations, promotional mechanics and innovative display strategies across Aldi, Asda, Co-Operative, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their Burns Night campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£1,497.00

Hogmanay Overview 2024 – Retail Report

Seasonal Event Hogmanay

This seasonal best practice report provides comprehensive insights into Hogmanay seasonal execution across leading UK retailers in 2024.

Comprehensive insights into Hogmanay retail execution, showcasing branding, signage and key promotional strategies.
Extensive documentation of Beers Wines & Spirits, whisky, champagne and seasonal food promotions.
Coverage of point-of-sale displays, pricing promotions and in-store signage across Aldi, Asda, Co-Operative, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their Hogmanay campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£1,997.00

This seasonal best practice report provides comprehensive insights into Hogmanay seasonal execution across leading UK retailers in 2024.

Comprehensive insights into Hogmanay retail execution, showcasing branding, signage and key promotional strategies.
Extensive documentation of Beers Wines & Spirits, whisky, champagne and seasonal food promotions.
Coverage of point-of-sale displays, pricing promotions and in-store signage across Aldi, Asda, Co-Operative, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their Hogmanay campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£1,997.00

Hogmanay Overview 2023 – Retail Report

Seasonal Event Hogmanay

This seasonal best practice report provides comprehensive insights into Hogmanay seasonal execution across leading UK retailers in 2023.

Comprehensive insights into Hogmanay retail execution, showcasing branding, signage and key promotional strategies.
Extensive documentation of Beers Wines & Spirits, whisky, champagne and seasonal food promotions.
Coverage of point-of-sale displays, pricing promotions and in-store signage across Aldi, Asda, Co-Operative, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their Hogmanay campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£997.00

This seasonal best practice report provides comprehensive insights into Hogmanay seasonal execution across leading UK retailers in 2023.

Comprehensive insights into Hogmanay retail execution, showcasing branding, signage and key promotional strategies.
Extensive documentation of Beers Wines & Spirits, whisky, champagne and seasonal food promotions.
Coverage of point-of-sale displays, pricing promotions and in-store signage across Aldi, Asda, Co-Operative, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their Hogmanay campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£997.00

Burns Night Overview 2022 – Retail Report

Seasonal Event Burns Night

This seasonal best practice report provides photographic insights into Burns Night seasonal execution across major UK supermarkets in 2022.

Photographic insights into Burns Night retail execution, showcasing branding, signage and key promotional strategies.
Extensive documentation of Scottish produce, including haggis, whisky, fresh produce and themed confectionery.
Coverage of point-of-sale activations, promotional mechanics and innovative display strategies across Aldi, Asda, Co-Operative, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their Burns Night campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£997.00

This seasonal best practice report provides photographic insights into Burns Night seasonal execution across major UK supermarkets in 2022.

Photographic insights into Burns Night retail execution, showcasing branding, signage and key promotional strategies.
Extensive documentation of Scottish produce, including haggis, whisky, fresh produce and themed confectionery.
Coverage of point-of-sale activations, promotional mechanics and innovative display strategies across Aldi, Asda, Co-Operative, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their Burns Night campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£997.00

Hogmanay Overview 2022 – Retail Report

Seasonal Event Hogmanay

This seasonal best practice report provides Hogmanay seasonal execution across major UK supermarkets in 2022.

Photographic insights into Hogmanay retail execution, showcasing branding, signage and key product placements.
Visual documentation of promotional strategies, including traditional Scottish food and drink, themed party food and impulse-driven displays.
Overview of merchandising techniques for whisky, steak pies, shortbread and other festive offerings tailored for Hogmanay celebrations.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
This report highlights how supermarkets structured their Hogmanay ranges to drive seasonal impact and maximise shopper engagement.

£997.00

This seasonal best practice report provides Hogmanay seasonal execution across major UK supermarkets in 2022.

Photographic insights into Hogmanay retail execution, showcasing branding, signage and key product placements.
Visual documentation of promotional strategies, including traditional Scottish food and drink, themed party food and impulse-driven displays.
Overview of merchandising techniques for whisky, steak pies, shortbread and other festive offerings tailored for Hogmanay celebrations.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
This report highlights how supermarkets structured their Hogmanay ranges to drive seasonal impact and maximise shopper engagement.

£997.00

Burns Night Overview 2021 – Retail Report

Seasonal Event Burns Night

This seasonal best practice report provides Burns Night seasonal execution across major UK supermarkets in 2021.

Comprehensive insights into Burns Night retail execution, showcasing branding, signage and key product placements.
Evaluation of promotional strategies, including traditional Scottish food and drink, themed party food and impulse-driven displays.
Analysis of merchandising techniques for whisky, steak pies, shortbread and other festive offerings tailored for Burns Night celebrations.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
This report highlights how supermarkets structured their Burns Night ranges to drive seasonal impact and maximise shopper engagement.

£997.00

This seasonal best practice report provides Burns Night seasonal execution across major UK supermarkets in 2021.

Comprehensive insights into Burns Night retail execution, showcasing branding, signage and key product placements.
Evaluation of promotional strategies, including traditional Scottish food and drink, themed party food and impulse-driven displays.
Analysis of merchandising techniques for whisky, steak pies, shortbread and other festive offerings tailored for Burns Night celebrations.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
This report highlights how supermarkets structured their Burns Night ranges to drive seasonal impact and maximise shopper engagement.

£997.00

Hogmanay Overview 2020 – Retail Report

Seasonal Event Hogmanay

This seasonal best practice report provides Hogmanay seasonal execution across major UK supermarkets in 2020.

Comprehensive insights into Hogmanay retail execution, highlighting signage, branding and key product placements.
Evaluation of promotional strategies, including traditional Scottish food and drink, themed party food and impulse-driven displays.
Analysis of merchandising techniques for whisky, steak pies, shortbread and other festive offerings tailored for Hogmanay celebrations.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
This report showcases how supermarkets structured their Hogmanay ranges to drive seasonal impact and maximise shopper engagement.

£997.00

This seasonal best practice report provides Hogmanay seasonal execution across major UK supermarkets in 2020.

Comprehensive insights into Hogmanay retail execution, highlighting signage, branding and key product placements.
Evaluation of promotional strategies, including traditional Scottish food and drink, themed party food and impulse-driven displays.
Analysis of merchandising techniques for whisky, steak pies, shortbread and other festive offerings tailored for Hogmanay celebrations.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
This report showcases how supermarkets structured their Hogmanay ranges to drive seasonal impact and maximise shopper engagement.

£997.00

Burns Night Overview 2020 – Retail Report

Seasonal Event Burns Night

This seasonal best practice report provides Burns Night seasonal execution across major UK supermarkets in 2020.

Photographic insights into Burns Night retail execution, highlighting signage, branding and key product placements.
Visual documentation of promotional strategies, including themed food and drink selections, seasonal displays and in-store activations.
Overview of merchandising techniques for haggis, shortbread, whisky and other traditional Scottish food and beverage offerings.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
This report showcases how supermarkets structured their Burns Night ranges to create a festive and engaging seasonal experience.

£997.00

This seasonal best practice report provides Burns Night seasonal execution across major UK supermarkets in 2020.

Photographic insights into Burns Night retail execution, highlighting signage, branding and key product placements.
Visual documentation of promotional strategies, including themed food and drink selections, seasonal displays and in-store activations.
Overview of merchandising techniques for haggis, shortbread, whisky and other traditional Scottish food and beverage offerings.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
This report showcases how supermarkets structured their Burns Night ranges to create a festive and engaging seasonal experience.

£997.00

Burns Night Overview 2019 – Retail Report

Seasonal Event Burns Night

This seasonal best practice report showcases Burns Night seasonal execution across major UK supermarkets in 2019.

Comprehensive insights into retailer execution of Burns Night promotions, signage and seasonal product placement.
Analysis of merchandising techniques for haggis, shortbread, whisky and other Scottish-inspired food and drink.
Overview of promotional strategies, including price-led offers, impulse-driven displays and dedicated endcaps.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers structured their Burns Night offerings to drive seasonal engagement.

£997.00

This seasonal best practice report showcases Burns Night seasonal execution across major UK supermarkets in 2019.

Comprehensive insights into retailer execution of Burns Night promotions, signage and seasonal product placement.
Analysis of merchandising techniques for haggis, shortbread, whisky and other Scottish-inspired food and drink.
Overview of promotional strategies, including price-led offers, impulse-driven displays and dedicated endcaps.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers structured their Burns Night offerings to drive seasonal engagement.

£997.00

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