What's inside?
This seasonal best practice report showcases Back to School seasonal execution across major UK supermarkets in 2018.
- Comprehensive insights into retailer execution of seasonal displays, signage and promotions for Back to School.
- Analysis of key merchandising techniques for stationery, lunchbox essentials and gifting categories.
- Overview of promotional strategies, including multi-buy discounts, cross-category promotions and event-themed signage.
- Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK retail store layouts and strategies.
- Focused on the customer perspective, this report provides a detailed look at how retailers tailored their approach to meet shopper needs during the Back to School season.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Back to School is a key seasonal event for UK retailers, marking a crucial period for sales in stationery, lunchbox essentials, school uniforms and gifting. As families prepare for the new school year, supermarkets and high street retailers compete to offer compelling promotions, eye-catching displays and innovative product ranges to capture shopper attention.
This report highlights best practice insights from the Back to School 2018 retail season across major UK supermarkets, including Asda, M&S and Tesco. Retailers focused on high-impact displays for stationery, lunchbox items and gifting essentials, using strategic signage and promotions to engage shoppers.
How did retailers approach Back to School in 2018?
Retailers leveraged key categories such as stationery, school supplies and lunchbox fillers with dedicated in-store spaces and themed promotions. Prominent signage, cross-category bundling and targeted promotional offers were used to drive sales. The report captures the best in-store executions through high-quality images, providing a valuable resource for understanding customer engagement strategies during this key seasonal event.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Back to School
Retailers: Aldi, Asda, Iceland, Lidl, M&S, Morrisons, One Stop, Paperchase, Poundland, Sainsbury’s, Supervalu, Target, Tesco, Tesco Express, Waitrose, Wholefoods, Wilko
Contents
Report Contents: Aisles, Backpacks, Beverages, Clothing, Confectionery, Gifting, Key Trends, Lunchbox Essentials, Point of sale, Promotions, School Supplies, Signage, Stationery
Pages: 215
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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