What's inside?
This seasonal best practice report showcases Chinese New Year seasonal execution across major UK supermarkets in 2018.
- Comprehensive insights into retailer execution of Chinese New Year promotions, signage and product innovation.
- Analysis of merchandising techniques for key categories like stir fry kits, noodles and ready meals.
- Overview of promotional approaches, including meal deals, event-themed signage and own-label product innovation.
- Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
- Focused on the customer perspective, this report highlights how retailers celebrated Chinese New Year with creativity and impact.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Chinese New Year is a key seasonal event, offering retailers an opportunity to engage customers with themed product ranges and creative in-store displays. From meal deals to authentic ready meals, retailers highlight the cultural significance of the celebration through targeted promotions and vibrant signage.
This report highlights best practice insights from the Chinese New Year 2018 retail season across major UK supermarkets and retailers, including Asda, M&S and Tesco. Retailers showcased impactful displays for fresh foods, noodles and ready meals, with promotions on cookware and dinnerware to enhance at-home celebrations.
How did retailers approach Chinese New Year in 2018?
Retailers implemented creative merchandising strategies, featuring themed meal deals, repackaged ambient ranges and promotional displays in fresh produce and ready meals. Signage and shippers for non-food items like cookware and Lucky Cats added to the festive spirit, creating a memorable customer experience.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Chinese New Year
Contents
Pages: 44
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