What's inside?
This seasonal best practice report provides photographic insights into Chinese New Year seasonal execution across leading UK retailers in 2025.
- Photographic insights into Chinese New Year displays across meal kits, snacks, sauces and world food categories.
- Features signage, ambient displays and themed fixture setups for 2025’s Lunar New Year event.
- Includes cross-category merchandising across noodles, stir fry, prawn crackers and premium Chinese grocery lines.
- High-resolution photography by Steve Dresser offers visual intelligence from a shopper’s perspective.
- This report captures how UK supermarkets built visibility and engagement around the Lunar New Year period.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Chinese New Year remains a key seasonal opportunity for UK retailers, focused on meal inspiration and cultural celebration. In 2025, supermarkets leaned into ambient displays and cross-category merchandising to bring the occasion to life.
This report showcases photographic examples of Chinese New Year execution, featuring prominent meal kits, themed sauces, snacks, noodles and signage. Secondary placements and shippers were used to create visibility and convenience for shoppers looking to celebrate at home.
What did retailers emphasise for Chinese New Year in 2025?
Retailers focused on recognisable Chinese grocery lines including sauces, noodles, rice and crackers. Stir fry kits, meal deals and ambient world food bays were used to encourage themed purchasing.
The report captures a visual snapshot of Chinese New Year execution across UK supermarkets in 2025 offering insights into effective seasonal merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Chinese New Year
Contents
Pages: 50
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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