What's inside?
This retailing best practice document focuses on Christmas in Iceland stores. Discover hundreds of images showcasing retail best practice.
- Comprehensive analysis of Iceland’s Christmas execution
- Showcases best practice examples across frozen and fresh categories
- Detailed review of new point-of-sale and signage strategies
- Highlights innovative products developed for the festive season
- Identifies key trends in Iceland’s Christmas retail approach
- Extensive imagery of in-store displays and promotions
- Insights into Iceland’s focus on quality and value messaging
- Analysis of Iceland’s expanding fresh and premium offerings
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
In this report, we highlight the best Christmas execution examples from Iceland in 2015.
You’ll find essential imagery and guidance to understand how Iceland approached the festive season, showcasing their strengths and identifying future opportunities.
For retailers, Christmas remains a pivotal event in the retail calendar. Iceland’s execution demonstrated a focus on balancing quality and value, with innovative promotional strategies. The report reveals how they managed their seasonal range and highlighted key products across frozen and fresh categories.
What did Iceland emphasise for Christmas 2015?
Key highlights included new point-of-sale materials emphasizing quality and value, an expanded fresh produce offering and strong promotional messaging around frozen party food and desserts. The report provides insights into Iceland’s overall approach to capturing holiday shoppers while maintaining their core frozen food proposition.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Christmas
Retailers: Iceland
Contents
Pages: 31
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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