What's inside?
This seasonal best practice report showcases Christmas Confectionery seasonal execution across major UK supermarkets in 2018.
- Comprehensive insights into retailer execution of Christmas confectionery promotions, signage and seasonal product innovation.
- Analysis of merchandising techniques across premium chocolate, advent calendars and festive gifting ranges.
- Overview of promotional strategies, including multi-buy offers, seasonal displays and premium own-label selections.
- Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
- Focused on the customer perspective, this report highlights how retailers enhanced festive confectionery merchandising to drive seasonal sales.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Christmas is a major sales period for confectionery, with retailers focusing on premium chocolate, advent calendars and seasonal gifting assortments. Supermarkets leverage standout merchandising, own-label innovation and high-impact promotions to attract festive shoppers.
This report highlights best practice insights from the Christmas 2018 retail season, showcasing how Aldi, Lidl, M&S, Sainsbury’s, Tesco and Waitrose executed compelling confectionery strategies. Retailers used branded partnerships, own-label development and premium packaging to elevate seasonal offerings.
How did retailers approach Christmas Confectionery in 2018?
Retailers implemented multi-buy promotions, premium product tiers and innovative advent calendar selections. Notable trends included the growth of luxury chocolate collections, alcohol-infused confectionery and festive-themed gifting products. The report captures the best in-store executions through high-quality images, providing valuable insights into seasonal confectionery merchandising.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Christmas
Contents
Report Contents: Advent Calendars, Branded Confectionery, Chocolate, Gift Boxes, Key Trends, Own Label, Point of sale, Premium Confectionery, Promotions, Seasonal Displays, Signage
Pages: 60
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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