What's inside?
This seasonal best practice report showcases Christmas Meat & Poultry seasonal execution across major UK supermarkets in 2018.
- Comprehensive insights into retailer execution of Christmas meat & poultry promotions, signage and seasonal product innovation.
- Analysis of merchandising techniques for premium festive meats, including turkey, beef, lamb and gammon selections.
- Overview of promotional strategies, including fixed-price offers, premium-tier differentiation and seasonal value messaging.
- Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
- Focused on the customer perspective, this report highlights how retailers positioned meat & poultry as a key category for the festive season.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Christmas is a critical sales period for the meat & poultry category, with supermarkets focusing on competitive turkey pricing, premium roasting joints and expanded festive ranges. The 2018 season saw strong differentiation between core and premium tiers, with innovations in packaging, value messaging and promotional execution.
This report highlights best practice insights from the Christmas 2018 retail season, showcasing how Aldi, Lidl, M&S, Sainsbury’s, Tesco and Waitrose executed meat & poultry promotions, product placement and pricing strategies. Retailers leveraged fixed-price turkeys, multi-buy gammon offers and premium festive beef selections to drive seasonal sales.
How did retailers approach Christmas Meat & Poultry in 2018?
Retailers implemented tiered pricing strategies, impactful signage and premium branding, but packaging inconsistencies and availability challenges impacted execution in some areas. Notable trends included premium gammon innovations, increased focus on alternative meats such as goose and enhanced merchandising for festive meat ranges. The report captures the best in-store executions through high-quality images, providing valuable insights into Christmas meat & poultry merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Product Type: Meat
Seasonal Events: Christmas
Contents
Report Contents: Beef, Chicken, Festive Meat Ranges, Game, Gammon, Goose, Key Trends, Lamb, Packaging Innovation, Point of sale, Promotions, Seasonal Displays, Signage, Turkey
Pages: 72
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
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Inspiration, ideas and actionable next steps towards retail greatness.
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