What's inside?
This seasonal best practice report provides comprehensive insights into Christmas shipper displays across major UK retailers in 2019.
- Comprehensive insights into Christmas 2019 shipper displays, featuring analysis on branding, signage and key merchandising strategies.
- Detailed commentary on retail shippers, including execution of gifting, party food, beers, wines & spirits, confectionery and frozen selections.
- Examination of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
- High-quality imagery captured by Steve Dresser, alongside expert analysis, providing market-leading intelligence into UK retail execution from a customer’s perspective.
- This report highlights how retailers structured their Christmas shipper displays, optimising product placement, in-store promotions and visual merchandising strategies.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Christmas is a crucial trading period for UK retailers, with shipper displays playing a key role in driving seasonal engagement. The Christmas 2019 report highlights the widespread use of shippers across major retailers, featuring gifting, party food, confectionery, beers, wines & spirits and frozen selections. Key trends included advent calendars, charity-focused promotions and entertainment-driven merchandising.
This report provides comprehensive insights into shipper executions, with written analysis on category trends, standout promotions and in-store activation techniques. Commentary explores how retailers approached shipper branding, product placement and promotional messaging, offering a detailed view of best practices.
How did retailers approach Christmas shipper displays in 2019?
Retailers utilised impactful shipper units to showcase key product ranges, from festive gifting and advent calendars to premium alcohol and frozen foods. Promotional signage, seasonal branding and supplier-driven designs were prominent throughout. The report captures a detailed breakdown of shipper strategies, including execution strengths and areas of differentiation across UK retailers.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Christmas
Retailers: Aldi, Asda, B&M, Co-op, Iceland, Lidl, M&S, Morrisons, Poundland, Sainsbury’s, Sainsbury’s Local, Tesco, Tesco Express, Waitrose
Contents
Report Contents: Branding, Confectionery, Gifting, Non Food, Party Food, Point of sale, Promotions, Shippers, Signage
Pages: 122
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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