What's inside?
This seasonal best practice report provides photographic insights into Christmas toys and gifting seasonal execution across specialist UK retailers in 2019.
- Photographic insights into Christmas 2019 toys and gifting, showcasing branding, signage and key merchandising strategies.
- Extensive documentation of specialist retailer executions, covering premium gifting selections, toy merchandising and festive product displays.
- Coverage of promotional signage, category arrangements and trend-driven activations designed to enhance shopper engagement during the festive season.
- High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
- This report highlights how specialist retailers structured their Christmas toys and gifting ranges, optimising product presentation, in-store promotions and visual merchandising strategies.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Christmas remains a crucial trading period for UK retailers, with a strong focus on toys, gifting solutions and seasonal displays. The 2019 season saw specialist retailers refining their signage execution, product merchandising and category placements to enhance shopper engagement.
This report provides photographic insights into Christmas toys and gifting merchandising, illustrating standout displays, category trends and promotional strategies. The images highlight seasonal signage, premium gifting assortments, toy merchandising and decorative displays designed to drive shopper engagement.
How did specialist retailers approach Christmas toys & gifting in 2019?
Retailers implemented dedicated fixture displays, in-store promotional activations and branding-led gifting sections to enhance visibility. Notable trends included themed gift sets, premium toy merchandising, extensive card and wrapping selections, festive crackers and confectionery assortments. The report also covers non-food gifting solutions, such as homeware and beauty, which played a key role in seasonal shopping. The detailed photographic overview captures the Christmas execution across specialist UK retailers, providing insights into effective seasonal merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Christmas
Contents
Report Contents: Branding, Confectionery, Gifting, Non Food, Point of sale, Promotions, Seasonal Displays, Signage
Pages: 57
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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Frequently Asked Questions
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What is the difference between your report editions?
We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
Photography Reports are photographs only, without any insight or commentary. These will give you a visual insight into the topic you are interested in, with real-world photography from our store visits.
Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
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Broadly speaking, we have two categories of reports. We produce reports on our store visits, which include insight, analysis and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.
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Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
