What's inside?
This seasonal best practice report provides photographic insights into Christmas chilled party food retail strategies across leading UK retailers in 2021.
- Photographic insights into Christmas chilled party food ranges, signage and promotional activity.
- Includes product innovation across chilled categories supporting festive events and entertaining occasions.
- Features visual merchandising of fresh foods and seasonal chilled displays across multiple retailers and store formats.
- High-quality photography captured by Steve Dresser providing visual retail intelligence from a shopper’s point of view.
- This report highlights how UK supermarkets presented chilled party food and festive meal options during Christmas 2021.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Christmas remains one of the most important events for chilled food innovation and party entertaining ranges across UK retail. In 2021, supermarkets showcased festive chilled party food solutions through standout displays, signage and cross-category merchandising.
This report provides photographic insights into chilled party food execution during the 2021 Christmas season, featuring bakery products, premium chilled ranges and festive meal options. Visual merchandising techniques included themed signage, promotional space and seasonal chilled displays across supermarkets and discounters.
What did retailers emphasise for Christmas chilled party food in 2021?
Retailers focused on premium chilled offers, festive bakery lines and easy-to-shop party food solutions supported by promotional displays and seasonal signage.
The report captures a visual snapshot of Christmas chilled party food execution across UK supermarkets offering insights into effective seasonal merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Christmas
Contents
Pages: 77
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
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