Easter Overview 2015 – Retail Report

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What's inside?

This retailing best practice document focuses on Easter execution by UK retailers in 2015. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of seasonal product offerings, including a wide variety of Easter eggs, hot cross buns and specialty confectionery tailored for the holiday.
  • Showcases effective merchandising strategies that retailers employed to highlight seasonal items and create an engaging shopping environment.
  • Highlights innovative products developed specifically for the Easter season, including exclusive brands and limited-edition offerings that attracted customer interest.
  • Extensive imagery illustrating successful point-of-sale executions and promotional displays across multiple retailers, demonstrating best practices in seasonal merchandising.
  • Insights into consumer preferences for Easter products, including trends in purchasing behaviour, popular items and the impact of promotional campaigns on sales performance.

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What you'll get

In this report, we highlight the best execution strategies for Easter from various UK retailers in 2015.

You’ll find essential imagery showcasing how these retailers promoted their festive products, particularly focusing on Easter eggs, hot cross buns and other seasonal treats designed for holiday celebrations. The report delves into how effective merchandising techniques and promotional signage were utilized to attract customers during the busy Easter shopping season.

Retailers emphasised the importance of eye-catching displays and thematic arrangements to enhance the festive shopping experience, providing a diverse range of seasonal items that catered to various consumer needs.

What did retailers emphasise for Easter in 2015?

Key highlights included innovative assortments of Easter products, engaging promotional campaigns and the ability to capture the spirit of Easter through creative display techniques that resonated with shoppers.

“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op

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Broadly speaking, we have two categories of reports. We produce reports on our store visits, which include insight, analysis and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.

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