What's inside?
This seasonal best practice report provides photographic insights into Easter seasonal execution across leading UK retailers in 2017.
- Photographic insights into Easter product execution across key seasonal categories such as eggs, bakery, meat and frozen.
- Highlights promotional displays, signage and cross-category merchandising including gifting, homeware and fresh food.
- Features premium confectionery, ‘Free From’ ranges and non-food items such as toys and tableware.
- Includes high-quality photography by Steve Dresser, providing customer-focused visibility into retail activity during Easter 2017.
- This report captures how UK supermarkets used strategic displays, signage and pricing to maximise seasonal engagement.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Easter 2017 brought with it a wide range of seasonal offerings from UK supermarkets, spanning food, gifting and non-food categories. Across all major retailers, products were supported with signage, shippers and dedicated event zones to encourage impulse purchases and trade-up opportunities.
This report showcases how stores approached the season, with Easter eggs, bakery and frozen playing a central role. Premium and ‘Free From’ confectionery lines were well-represented, alongside dedicated displays of toys, clothing and gifting. Supermarkets used cross-merchandising and secondary space to enhance product visibility and highlight value.
What did retailers emphasise for Easter in 2017?
Retailers focused on strong confectionery assortments, supported by premium own-label ranges, fresh foods and event-driven signage. Non-food and gifting categories were included to broaden seasonal appeal, with shippers and secondary placement used to drive sales.
The report captures a visual snapshot of Easter execution across UK supermarkets in 2017, offering insights into effective seasonal merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Easter
Contents
Report Contents: Bakery, Beers & Wines & Spirits, Cards & Wrap, Confectionery, Easter Eggs, Fish, Floral, Fresh Produce, Frozen, Gifting, Meat, Non Food, Own Label, Point of sale, Premium, Promotions, Seasonal Displays, Shippers, Signage, Sunday Roast, Tableware, Toys & Craft
Pages: 252
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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Frequently Asked Questions
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