What's inside?
This seasonal best practice report showcases Easter branding strategies across major UK supermarkets in 2019.
- Comprehensive insights into retailer execution of Easter branding, signage and seasonal advertising.
- Analysis of merchandising techniques for themed displays, in-store marketing and promotional signage.
- Overview of promotional strategies, including impulse-driven displays, themed product placement and advertising campaigns.
- Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
- Focused on the customer perspective, this report highlights how retailers structured their Easter branding to enhance seasonal engagement.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Easter is a key seasonal trading period for UK supermarkets, with retailers focusing on bold branding, themed signage and impactful seasonal displays to capture shopper attention. The 2019 season saw supermarkets enhancing their in-store marketing strategies, targeted product placements and advertising campaigns to maximise engagement.
This report highlights how retailers approached Easter branding, showcasing promotional signage, advertising themes and in-store activations. The images provide a visual overview of Easter branding executions across major UK supermarkets.
How did retailers approach Easter branding in 2019?
Retailers implemented strong seasonal branding, high-impact point-of-sale signage and promotional advertising strategies, ensuring consistent shopper engagement and seasonal awareness. Notable trends included large-scale seasonal banners, digital promotions and branded product packaging. The report captures a visual snapshot of Easter branding execution across UK supermarkets, offering insights into seasonal marketing strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Easter
Contents
Pages: 53
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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