What's inside?
This seasonal best practice report provides photographic insights into Father’s Day seasonal execution across major UK supermarkets in 2025.
A real-world look at how UK supermarkets executed Father’s Day in-store.
Our report cuts through the noise to show exactly how retailers approached the event:
• Strategic branding and signage for the event, including Retail Media. Understand how leading brands traded the event through Retail Media.
• Examples of ranges across all categories, get inspired for your 2026 Father’s Day event.
• Value mechanics, price and examples of great seasonal execution across the store. Understand how to weave value in to the event.
It’s all backed by high-quality imagery taken on the ground by me, Steve Dresser and my team. We offer a unique, customer-facing view of what actually happened in stores.
You’ll see how retailers built visibility for Father’s Day, drove engagement for customers and turned this calendar event into commercial impact.
Next year’s success starts here, use our report to learn from the market and grow your sales for 2026.
£2,997.00
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Father’s Day is a key seasonal event in the UK retail calendar, worth over £1 billion to retailers in the UK alone.
Whilst this event is primarily centred on male grooming, Confectionery and Toblerones….. it does remain a key event in the seasonal calendar, and the last of the “big run” of events that commences with Valentine’s Day in February, Mother’s Day in March and in 2025 at least, Easter in April.
Our report offers a visual overview of how the Father’s Day was executed in-store; highlighting stand out fixtures, shopper activation, effective promotional mechanics, product innovation and branded activations designed to capture customer attention and drive impulse purchases.
Notable trends this year spanned gifting, luxury grooming and seasonal tie-ins such as BBQs and food-led gifting, notably in Streak. You can see how discounters are expanding in to this range and how the key players like Tesco executed throughout the event.
With detailed coverage from across the UK’s leading retailers, our report provides a comprehensive view of how 2025 Father’s Day campaign played out on the shop floor (where it matters) and how retailers and suppliers turned the event in to commercial impact.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Father’s Day
Contents
Report Contents: Beers & Wines & Spirits, Confectionery, Gifting, Key Trends, Non Food, Promotions, Seasonal Displays, Signage
Pages: 142
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
Photography Reports are photographs only, without any insight or commentary. These will give you a visual insight into the topic you are interested in, with real-world photography from our store visits.
Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
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Broadly speaking, we have two categories of reports. We produce reports on our store visits, which include insight, analysis and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.
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Is there any form of disclaimer attached to your reports?
Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
