What's inside?
This seasonal best practice report provides photographic insights into Halloween seasonal execution across leading UK retailers in 2017.
- Photographic insights into Halloween execution, highlighting how retailers used themed product ranges, promotional displays and signage to drive seasonal engagement.
- Coverage includes confectionery, costumes, home décor, floral, bakery, gifting and a wide range of themed non-food items supporting the event.
- Visual examples of how supermarkets and discounters delivered Halloween through impulse zones, promotional bays and shippers.
- High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
- This report offers a detailed visual reference of Halloween activation across grocery and general merchandise stores, showcasing key seasonal categories and in-store messaging.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Halloween continues to grow in importance for UK retailers, with a focus on seasonal impulse categories, non-food innovation and event-led theatre. In 2017, supermarkets, discounters and general merchandise stores delivered a broad Halloween offer supported by striking visuals and themed merchandise.
This report provides photographic insights into how Halloween was brought to life in store, capturing the use of confectionery shippers, costume ranges, decorations, themed bakery and gifting to maximise seasonal interest.
What did retailers emphasise for Halloween in 2017?
Retailers created bold and eye-catching displays focused on impulse categories such as sweets, snacks and decorations. Non-food zones were enhanced with costumes, tableware and accessories. Stores used seasonal signage, props and shippers to build a fun, festive atmosphere that encouraged customer engagement and boosted seasonal sales.
The report captures a visual snapshot of Halloween execution across UK supermarkets in 2017, offering insights into effective seasonal merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Halloween
Contents
Report Contents: Bakery, Beers & Wines & Spirits, Confectionery, Decorations, Floral, Gifting, Non Food, Point of sale, Promotions, Seasonal Displays, Shippers, Signage
Pages: 920
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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Frequently Asked Questions
How do I place an order?
Purchase your report online through our website by clicking ‘add to cart’ then following the checkout process. Once your order has been placed, you will be redirected to an order confirmation page where you can download your report(s) that you have purchased. You can download all purchased reports from your account area at any time, by logging into your account which uses the email you entered at checkout.
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What is the difference between your report editions?
We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
Photography Reports are photographs only, without any insight or commentary. These will give you a visual insight into the topic you are interested in, with real-world photography from our store visits.
Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
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What type of reports do you produce?
Broadly speaking, we have two categories of reports. We produce reports on our store visits, which include insight, analysis and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.
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Is there any form of disclaimer attached to your reports?
Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
