What's inside?
This seasonal best practice report provides photographic insights into Halloween retail strategies across Asda in 2018.
- Photographic insights into Halloween execution covering costumes, decorations, trick or treat ranges and seasonal food.
- Showcases signage, branding, pumpkins and party hosting products across Asda’s seasonal execution.
- Features themed displays, accessory ranges and cross-category merchandising for Halloween engagement.
- High-quality imagery captured by Steve Dresser providing customer-focused retail intelligence from a shopper’s perspective.
- This report highlights how Asda brought Halloween to life through visual merchandising, cross-merchandising and creative product ranges.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Halloween remains a major seasonal event for UK retailers, with a strong emphasis on costumes, gifting and themed food offerings. In 2018, Asda delivered a bold Halloween presence by focusing on cross-category merchandising, visual branding and strong impulse purchasing opportunities.
This report showcases photographic insights into Halloween displays across costumes, accessories, decorations, pumpkins, food and floral products. Themed signage, party ranges and trick or treat zones created a highly visual and seasonal shopping experience for customers.
What did Asda emphasise for Halloween in 2018?
Asda placed focus on family costumes, pumpkin displays, trick or treat confectionery and home hosting products supported by strong signage and seasonal displays.
The report captures a visual snapshot of Halloween execution across Asda offering insights into effective seasonal merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Halloween
Retailers: Asda
Contents
Report Contents: Accessories, Branding, Costumes, Decorations, Floral, Food, Hosting, Point of sale, Pumpkins, Seasonal Displays, Signage, Trick or Treat
Pages: 140
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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Frequently Asked Questions
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We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
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Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
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