What's inside?
This seasonal best practice report provides photographic insights into Pancake Day seasonal execution across leading UK retailers in 2024.
- Photographic insights into Pancake Day retail execution, showcasing branding, signage and key promotional strategies.
- Extensive documentation of seasonal product promotions, including pancake mixes, syrups & toppings and fresh dairy selections.
- Coverage of point-of-sale displays, promotional mechanics and in-store signage across Aldi, Asda, B&M, Booths, Co-Op, Home Bargains, Iceland, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
- High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
- This report highlights how retailers structured their Pancake Day campaigns, optimising event visibility through branding, promotions and customer engagement tactics.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Pancake Day remains a key seasonal event for UK retailers, with a strong focus on themed grocery selections, fresh ingredients and promotional pricing strategies. The 2024 season saw supermarkets refining their signage execution, promotional strategies and seasonal product placements to maximise shopper engagement.
This report provides photographic insights into Pancake Day merchandising, illustrating standout promotional displays, seasonal product innovations and in-store branding execution. The images highlight strategic product placements, event-driven promotions and high-visibility point-of-sale setups designed to drive impulse purchases.
How did retailers approach Pancake Day in 2024?
Retailers implemented dedicated fixture displays, themed signage and promotional offers to enhance seasonal visibility. Notable trends included expansive pancake mix selections, premium syrups & toppings, fresh produce pairings and strong bakery and dairy merchandising. The report captures a detailed photographic overview of Pancake Day execution across UK supermarkets, offering insights into effective seasonal merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Pancake Day
Contents
Report Contents: Bakery, Branding, Confectionery, Cooking Accessories, Crisps & Snacks, Dairy, Fresh Produce, Key Trends, Pancake Mixes, Point of sale, Promotions, Seasonal Displays, Signage, Soft Drinks, Syrups & Toppings
Pages: 84
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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What is the difference between your report editions?
We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
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Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
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Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
