What's inside?
This seasonal best practice report provides photographic insights into Pancake Day seasonal execution across leading UK retailers in 2025.
- Photographic insights into Pancake Day merchandising including pancake mixes, syrups, toppings and seasonal promotional displays.
- Features signage, shippers and promotional mechanics across supermarkets, discounters and convenience retailers.
- Includes category coverage across syrups, sauces, chocolate spreads, lemon juice and toppings featured in key display zones.
- High-quality imagery captured by Steve Dresser, offering retail intelligence from the shopper perspective.
- This report highlights how UK retailers created seasonal engagement for Pancake Day through clear promotional strategy and cross-category placement.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Pancake Day continues to be a focused seasonal event for UK retailers driven by impulse and key ingredient tie-ins across ambient categories. In 2025, supermarkets and discounters showcased promotional setups supported by strong signage, branded shippers and effective cross-merchandising.
This report provides photographic insights into the full in-store execution for Pancake Day, covering displays of pancake mixes, syrups, sauces, toppings, lemon juice and related accessories. Signage and aisle-end promotions were used to support seasonal execution across store formats.
What did retailers emphasise for Pancake Day in 2025?
Retailers focused on key basket builders including mixes, toppings and syrups presented alongside strong value signage and shippers. Displays were designed to encourage impulse and solution-based purchasing.
The report captures a visual snapshot of Pancake Day execution across UK supermarkets in 2025 offering insights into effective seasonal merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Pancake Day
Contents
Pages: 56
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
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