Seasonal Event Archive (2015-2023) (300+ reports!)

What's inside?

New: Download our complete Seasonal Archive (2015–2023). 300+ expert UK retail reports covering Christmas, Halloween, Easter, Valentine’s Day, Ramadan and more.

Mark Twain said there are no new ideas, we just put old ideas in to some sort of a mental kaleidoscope.

Retail is like that, see what worked and how the offer has evolved across the seasonal landscape….

  • 127 seasonal event folders across 9 years. (Full table below).
  • 346 PDFs / 30,000+ pages of execution, insight and best practice.
  • Cross-retailer image evidence on pricing, layout, signage, product and range.
  • Explore how categories were activated year after year and what changed.
  • Use for idea generation, trade planning and seasonal performance reviews.

Everything is organised by year and event. One download. £995.

(Limited time offer).

Original price was: £4,995.00.Current price is: £995.00.

Add another report and get 10% off your order

What you'll get

For years, we’ve documented the execution of seasonal events in UK grocery, store by store, shelf by shelf, line by line.

The result?

A structured, visual archive of commercial insight that shows how events evolved and what drives the sales line across the years.

All ideas circle back around in retail, look back, to look forward with this unmatched archive of seasonal event execution.

How our reports are delivered: 

It’s an instant download via secure link after purchase.

All files hosted on Amazon S3 (fast, stable)

You can download individual events or full years, with the opportunity to regenerate links at any time.

What you get: 127 seasonal reports (folders) across 2015–2023.

That’s 346 PDFs, 30,318 pages, c.9.14 GB of UK retail execution.

From Christmas and Halloween to Easter and Valentine’s Day, Easter, Back to School…. this is the definitive reference library for seasonal activation.

Full detail of the archive below:

Event Years Covered Total Reports Total Pages Total File Size
Christmas 2015–2023 142 9,083 2.64 GB
Easter 2015–2023 21 3,577 938 MB
Halloween 2015–2023 42 3,758 1.24 GB
Mother’s Day 2016–2023 12 2,144 521 MB
Valentine’s Day 2016–2023 17 2,152 678 MB
Father’s Day 2016–2023 8 726 217 MB
Back to School 2016–2023 8 1,655 377 MB
Chinese New Year 2016–2023 8 372 178 MB
New Year 2016–2023 8 448 183 MB
Pancake Day 2016–2023 8 421 195 MB
Bonfire Night 2016–2023 8 291 141 MB
Burns Night 2016–2023 8 446 185 MB
Hogmanay 2016–2023 8 577 207 MB
Thanks Teacher 2016–2023 8 412 160 MB
Eid & Ramadan 2016–2023 8 489 201 MB
Black Friday 2016–2023 8 451 162 MB
Jubilee 2022 1 80 34 MB
Coronation 2023 1 62 29 MB

Move quickly! The archive is just £995 for two weeks.

After that, it moves to its new price of £4995.

“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Contents
Pages: 30000

What you get with a Grocery Insight report

Insights, observations analysis and expert perspectives on what’s happening in retail.

High quality blur-free photos showing you what customers see in store.

Exclusive retail insights only available through our reports store

Expert perspectives and recommendations to drive sales.

Time and cost savings, by us visiting stores and collating findings on your behalf.

Inspiration, ideas and actionable next steps towards retail greatness.

Frequently Asked Questions

Purchase your report online through our website by clicking ‘add to cart’ then following the checkout process. Once your order has been placed, you will be redirected to an order confirmation page where you can download your report(s) that you have purchased. You can download all purchased reports from your account area at any time, by logging into your account which uses the email you entered at checkout.

If you have any issues downloading, please contact us here.

We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’. 

Photography Reports are photographs only, without any insight or commentary. These will give you a visual insight into the topic you are interested in, with real-world photography from our store visits.

Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports. 

Yes, purchased reports remain in your account area permanently, so that you can download and view your reports as many times as you need, whenever you want. If you have any issues, please contact us.

We send your reports in a PDF format for quick and easy viewing online. 

We accept all major credit and debit cards via Stripe, our payment processor. We also feature the ability to pay via Google Pay and Apple Pay. Where this is available, it will appear as an option on the product page or checkout. We can also generate an invoice and accept payments via BACS. We will distribute reports upon receipt of a valid purchase order from your company. For any other payment methods, please don’t hesitate to get in touch to discuss.

Yes, we utilise fully secure server technology and our payment processor, Stripe, is a world leader in payment processing and processes millions of transactions every single day.

We offer report bundles which you will find on the product pages. Adding all included in a bundle will give you a discount that is specified on the page. 

Absolutely. Please email us and we will answer queries on your report and the subject matter, including any follow-up queries you may have.

Broadly speaking, we have two categories of reports. We produce reports on our store visits, which include insight, analysis and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.

If our report store does not cover a particular topic you are interested in, you can commission a report

Please ensure that you read everything on the site about your purchase. If you are unsure, contact us so we can guide you further. Unfortunately, due to the nature of the information that we distribute and the automatic download technology that we deploy upon purchase, we can’t offer a refund once this process has been initiated.

Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.

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Steve Dresser, CEO

"The man supermarket CEO's turn to" - BBC

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