What's inside?
This seasonal best practice report provides photographic insights into Valentine’s Day seasonal execution across leading UK retailers in 2016.
- Photographic insights into event-driven merchandising including gifting, floral, bakery, alcohol, meal deals and cards.
- Showcases point of sale execution, themed shippers and aisle-end features across store formats.
- Includes product placement for meal deals, confectionery and fresh food including butchery and produce.
- High-quality photography by Steve Dresser provides market-leading retail insights from the shopper perspective.
- This report highlights how UK supermarkets delivered a commercial Valentine’s Day experience across food and non-food categories.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Valentine’s Day remains a key commercial moment for UK retailers, with a broad mix of food, gifting and non-food execution designed to drive incremental sales. In 2016, retailers built out full-event zones with a mix of occasion-ready signage, themed packaging and premium offers.
This report documents best practice across categories including floral, meal deals, confectionery and cards, while also spotlighting secondary placements for wine, clothing and DVDs. Retailers focused on romantic gifting and convenient solutions to inspire impulse purchases and seasonal engagement.
What did retailers emphasise for Valentine’s Day in 2016?
Retailers delivered strong themed execution across gifting, floral, food and non-food areas. Meal deals and dine-in options were supported by clear signage, dedicated gifting zones and cross-category merchandising.
The report captures a visual snapshot of Valentine’s Day execution across UK supermarkets, offering insights into effective seasonal merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Valentine’s Day
Retailers: Aldi, Asda, Booths, Co-op, Keelham Farm, Lidl, M&S, Morrisons, Party City, Sainsbury’s, Target, Tesco, Waitrose, Walmart
Contents
Report Contents: Bakery, Beauty & Toiletries, Beers & Wines & Spirits, Books, Butchery, Cards & Wrap, Clothing, Confectionery, Dine in for two, DVDs, Floral, Fresh Food, Gifting, Homeware, Meal Deal, Meat, Non Food, Online, Point of sale, Shippers, Signage, Soft Toys
Pages: 180
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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