What's inside?
This seasonal best practice report provides comprehensive insights into Valentine’s Day seasonal execution across UK retailers in 2018.
- Comprehensive insights into Valentine’s Day execution with examples across food, gifting and non-food categories.
- Includes dine in offers, confectionery, floral displays, signage and occasion-based gifting ranges for various store formats.
- Photographic documentation of promotional zones, branded fixtures and event-themed displays across multiple retailers.
- High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
- This report provides a visual overview of how UK retailers approached Valentine’s Day in 2018 with tailored displays and clear seasonal messaging.
- Get instant access
- Pay by invoice available at checkout
Add another report and get 10% off your order
"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Valentine’s Day continues to offer a key sales opportunity for UK supermarkets, with a wide range of product categories supporting the event. In 2018, retailers focused on delivering themed experiences across food, gifting and seasonal zones.
This report provides comprehensive insights into Valentine’s Day execution, showcasing how categories such as bakery, floral, dine in meal deals and gifting were presented through signage and visual merchandising. Stores used focal displays, coordinated signage and strong price communication to guide shoppers toward key seasonal ranges.
Across the market, retailers made use of branded shippers, romantic colour palettes and cross-merchandising to connect gifting, food and floral categories. The event was positioned to appeal to a broad shopper base, from budget-friendly options to premium gifting solutions.
What did retailers emphasise for Valentine’s Day in 2018?
Retailers delivered occasion-based solutions including meal deals for two, floral gifting and Valentine’s-themed bakery. Promotions were supported by signage, impulse gifting and cross-category displays. Many stores focused on price-led gifting, shelf-ready solutions and clear messaging to attract shoppers and build event engagement.
- Get instant access today
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
Great for:
Location:
About the report
Report Type: Seasonal Event
Seasonal Events: Valentine’s Day
Contents
Report Contents: Bakery, Beers & Wines & Spirits, Confectionery, Decorations, Floral, Gifting, Non Food, Point of sale, Promotions, Seasonal Displays, Shippers, Signage
Pages: 299
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
Try a free sample Retail Report
Select a sample report from the selection below and we’ll email it straight over.
Frequently Asked Questions
How do I place an order?
Purchase your report online through our website by clicking ‘add to cart’ then following the checkout process. Once your order has been placed, you will be redirected to an order confirmation page where you can download your report(s) that you have purchased. You can download all purchased reports from your account area at any time, by logging into your account which uses the email you entered at checkout.
If you have any issues downloading, please contact us here.
What is the difference between your report editions?
We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
Photography Reports are photographs only, without any insight or commentary. These will give you a visual insight into the topic you are interested in, with real-world photography from our store visits.
Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
Can I download these reports more than once?
Yes, purchased reports remain in your account area permanently, so that you can download and view your reports as many times as you need, whenever you want. If you have any issues, please contact us.
What format are the reports sent in?
We send your reports in a PDF format for quick and easy viewing online.
What payment methods do you accept?
We accept all major credit and debit cards via Stripe, our payment processor. We also feature the ability to pay via Google Pay and Apple Pay. Where this is available, it will appear as an option on the product page or checkout. We can also generate an invoice and accept payments via BACS. We will distribute reports upon receipt of a valid purchase order from your company. For any other payment methods, please don’t hesitate to get in touch to discuss.
Is it safe to shop online?
Yes, we utilise fully secure server technology and our payment processor, Stripe, is a world leader in payment processing and processes millions of transactions every single day.
Is there a discount for buying multiple reports?
We offer report bundles which you will find on the product pages. Adding all included in a bundle will give you a discount that is specified on the page.
Once we have purchased our report, can we ask follow up questions?
Absolutely. Please email us and we will answer queries on your report and the subject matter, including any follow-up queries you may have.
What type of reports do you produce?
Broadly speaking, we have two categories of reports. We produce reports on our store visits, which include insight, analysis and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.
If our report store does not cover a particular topic you are interested in, you can commission a report.
Can I have a refund?
Please ensure that you read everything on the site about your purchase. If you are unsure, contact us so we can guide you further. Unfortunately, due to the nature of the information that we distribute and the automatic download technology that we deploy upon purchase, we can’t offer a refund once this process has been initiated.
Is there any form of disclaimer attached to your reports?
Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
