What's inside?
This seasonal best practice report provides photographic insights into Valentine’s Day seasonal execution across UK retailers in 2019.
- Photographic insights into Valentine’s Day merchandising, highlighting gifting, floral displays, meal deals and themed non-food offers.
- Includes a wide range of signage, displays and promotional executions across supermarkets, discounters and specialists.
- Captures retail activity across food, health & beauty, cards & wrap and soft lines with dedicated seasonal zones and shippers.
- High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
- This report offers a visual summary of how Valentine’s Day was delivered across store formats using product curation, display and clear messaging.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Valentine’s Day 2019 was a major seasonal moment for UK retailers, supported by a broad range of product categories across gifting, food and non-food. Stores placed strong emphasis on floral bouquets, meal deals for two, gifting ranges and themed confectionery to connect with shoppers.
This report provides photographic insights into how the occasion was brought to life through displays, signage and cross-merchandising techniques. Seasonal messaging, branded shippers and curated zones helped build visibility and shopper engagement in store.
What did retailers emphasise for Valentine’s Day in 2019?
Retailers led with premium dine in for two meal deals, standout floral arrangements and accessible gifting. Non-food elements such as cards, home accessories and toys supported wider engagement, while promotional mechanics were used to drive event participation across all store formats.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Valentine’s Day
Retailers: Aldi, Asda, Co-op, Home Bargains, Iceland, Lidl, M&S, Morrisons, Sainsbury’s, Sainsbury’s Local, Tesco, Tesco Express, Waitrose
Contents
Report Contents: Bakery, Beers & Wines & Spirits, Confectionery, Decorations, Floral, Gifting, Non Food, Point of sale, Promotions, Seasonal Displays, Shippers, Signage
Pages: 560
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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Frequently Asked Questions
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We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
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Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
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Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
