What's inside?
This seasonal best practice report provides photographic insights into Valentine’s Day seasonal execution across leading UK retailers in 2021.
- Photographic insights into Valentine’s Day displays across gifting, floral, fresh food and general merchandise.
- Captures signage, shippers and feature displays from supermarkets, discounters and convenience retailers.
- Includes visual examples across cards, dine in offers, soft drinks, homeware and tableware.
- High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
- This report highlights how UK retailers brought Valentine’s Day to life with seasonal ranges, signage and promotional execution.
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"Steve is one of the best retail operators I’ve ever come across. He operates in a level of detail beyond most people in the Retail business. He’s a truly customer centric leader, magnificent at process and challenges the status quo.. He’s a true force to be reckoned with and continues to be a good support to M&S and to me as CEO. "
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”
Steve's eye for detail is exceptional. His deep understanding of the market - what's happening now and, more importantly, what’s about to happen - is second to none - and it's always backed up by deep and rich analysis."
What you'll get
Valentine’s Day 2021 was marked across UK supermarkets and discounters with seasonal gifting, premium dine in offers, floral assortments and themed displays. Retailers built clear in-store messaging around the event using signage, shippers and event-led fixtures.
This report provides photographic insights into how Valentine’s Day was executed across multiple store formats. From gifting bays and fresh produce displays to coordinated card ranges and impulse food promotions, retailers showcased a strong multi-category approach.
What did retailers emphasise for Valentine’s Day in 2021?
Retailers focused on floral gifting, premium meal deals, soft lines and cross-category presentation to create a strong sense of occasion. Displays included coordinated signage, seasonal bays and branded promotions tailored for impulse appeal and gifting convenience.
The report captures a visual snapshot of Valentine’s Day execution across UK supermarkets, offering insights into effective seasonal merchandising strategies.
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“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”
Mark Cox, CEO, The Channel Islands Co-op
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About the report
Report Type: Seasonal Event
Seasonal Events: Valentine’s Day
Retailers: Aldi, Asda, Co-op, Home Bargains, Lidl, M&S, Morrisons, Sainsbury’s, Sainsbury’s Local, Tesco, Tesco Express, Waitrose
Contents
Report Contents: Bakery, Beers & Wines & Spirits, Confectionery, Floral, Gifting, Non Food, Point of sale, Promotions, Seasonal Displays, Shippers, Signage
Pages: 386
What you get with a Grocery Insight report
Insights, observations analysis and expert perspectives on what’s happening in retail.
High quality blur-free photos showing you what customers see in store.
Exclusive retail insights only available through our reports store
Expert perspectives and recommendations to drive sales.
Time and cost savings, by us visiting stores and collating findings on your behalf.
Inspiration, ideas and actionable next steps towards retail greatness.
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Frequently Asked Questions
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We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
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Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
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Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
