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John Lewis Retail Reports

From brand theatre to range depth, view John Lewis execution through the customer’s eyes.

Our image led reporting highlights strengths across seasonal ranges, alongside good examples of product range and curation too.

Exclusive insights from our store visits
Best practice and market trends
Commentary on the findings
Operational insights
New products and in-store developments
Actionable recommendations

Easter Overview 2025 – Retail Report

This seasonal best practice report provides photographic insights into Easter retail strategies across leading UK retailers in 2025.

  • Photographic insights into Easter merchandising including Easter eggs, bakery, gifting and seasonal signage execution.
  • Includes visual coverage across chilled and frozen food, free from, confectionery and home baking categories.
  • Features merchandising of cards, wrap, plush toys, alcohol and tableware supported by signage and aisle-end displays.
  • High-resolution photography captured by Steve Dresser providing visual retail intelligence from a shopper’s perspective.
  • This report highlights how UK supermarkets structured their Easter offer using curated ranges and seasonal displays across food and non-food zones.

£3,997.00

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This seasonal best practice report provides photographic insights into Easter retail strategies across leading UK retailers in 2025.

  • Photographic insights into Easter merchandising including Easter eggs, bakery, gifting and seasonal signage execution.
  • Includes visual coverage across chilled and frozen food, free from, confectionery and home baking categories.
  • Features merchandising of cards, wrap, plush toys, alcohol and tableware supported by signage and aisle-end displays.
  • High-resolution photography captured by Steve Dresser providing visual retail intelligence from a shopper’s perspective.
  • This report highlights how UK supermarkets structured their Easter offer using curated ranges and seasonal displays across food and non-food zones.

£3,997.00

  • Get instant access

£3,997.00

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Black Friday Overview 2024 – Retail Report

This seasonal best practice report provides photographic insights into Black Friday seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Black Friday retail execution, showcasing branding, signage and key promotional strategies.
  • Extensive documentation of point-of-sale activations, promotional mechanics and event-driven advertising across Aldi, Asda, John Lewis, Lidl, Morrisons, Sainsbury’s and Tesco.
  • Coverage of Black Friday shippers across key categories, including electronics, home appliances, gaming, toys and personal care.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their Black Friday campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£1,997.00

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This seasonal best practice report provides photographic insights into Black Friday seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Black Friday retail execution, showcasing branding, signage and key promotional strategies.
  • Extensive documentation of point-of-sale activations, promotional mechanics and event-driven advertising across Aldi, Asda, John Lewis, Lidl, Morrisons, Sainsbury’s and Tesco.
  • Coverage of Black Friday shippers across key categories, including electronics, home appliances, gaming, toys and personal care.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their Black Friday campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£1,997.00

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£1,997.00

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Christmas Overview 2024 – Toys & Craft – Retail Report

This seasonal best practice report provides photographic insights into Christmas toys and craft seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Christmas 2024 toys and craft offerings, showcasing branding, signage and key merchandising strategies.
  • Extensive documentation of seasonal selections, including toys, games, arts & crafts and stationery.
  • Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their toys and craft ranges, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

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This seasonal best practice report provides photographic insights into Christmas toys and craft seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Christmas 2024 toys and craft offerings, showcasing branding, signage and key merchandising strategies.
  • Extensive documentation of seasonal selections, including toys, games, arts & crafts and stationery.
  • Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their toys and craft ranges, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

  • Get instant access

£1,997.00

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Christmas Overview 2024 – Homeware – Retail Report

This seasonal best practice report provides photographic insights into Christmas homeware seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Christmas 2024 homeware, showcasing branding, signage and key merchandising strategies.
  • Extensive documentation of seasonal homeware selections, including kitchenware, cookware and tableware.
  • Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their homeware ranges, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

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This seasonal best practice report provides photographic insights into Christmas homeware seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Christmas 2024 homeware, showcasing branding, signage and key merchandising strategies.
  • Extensive documentation of seasonal homeware selections, including kitchenware, cookware and tableware.
  • Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their homeware ranges, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

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£1,997.00

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Christmas Overview 2024 – Food Gifting – Retail Report

This seasonal best practice report provides photographic insights into Christmas food gifting seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Christmas 2024 food gifting, showcasing branding, signage and key merchandising strategies.
  • Extensive documentation of seasonal gifting selections, including hampers, chocolates and festive biscuits.
  • Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their food gifting ranges, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

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This seasonal best practice report provides photographic insights into Christmas food gifting seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Christmas 2024 food gifting, showcasing branding, signage and key merchandising strategies.
  • Extensive documentation of seasonal gifting selections, including hampers, chocolates and festive biscuits.
  • Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their food gifting ranges, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

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£1,997.00

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Christmas Overview 2024 – Beers, Wines & Spirits – Retail Report

This seasonal best practice report provides photographic insights into Christmas beers, wines & spirits seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Christmas 2024 beers, wines & spirits, showcasing branding, signage and key merchandising strategies.
  • Extensive documentation of seasonal alcohol selections, including premium wines, festive beers and luxury spirits.
  • Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their beers, wines & spirits categories, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

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This seasonal best practice report provides photographic insights into Christmas beers, wines & spirits seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Christmas 2024 beers, wines & spirits, showcasing branding, signage and key merchandising strategies.
  • Extensive documentation of seasonal alcohol selections, including premium wines, festive beers and luxury spirits.
  • Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their beers, wines & spirits categories, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

  • Get instant access

£1,997.00

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Christmas Overview 2024 – Bakery – Retail Report

This seasonal best practice report provides photographic insights into Christmas bakery seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Christmas 2024 bakery offerings, showcasing branding, signage and key merchandising strategies.
  • Extensive documentation of bakery product ranges, including seasonal cakes, pastries and mince pies.
  • Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their bakery ranges, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

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This seasonal best practice report provides photographic insights into Christmas bakery seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Christmas 2024 bakery offerings, showcasing branding, signage and key merchandising strategies.
  • Extensive documentation of bakery product ranges, including seasonal cakes, pastries and mince pies.
  • Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their bakery ranges, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

  • Get instant access

£1,997.00

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Christmas Overview 2024 – Advent Calendars – Retail Report

This seasonal best practice report provides photographic insights into Christmas advent calendar seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Christmas 2024 advent calendars, showcasing branding, signage and key merchandising strategies.
  • Extensive documentation of advent calendar executions across confectionery, gifting and non-food categories.
  • Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their advent calendar ranges, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

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This seasonal best practice report provides photographic insights into Christmas advent calendar seasonal execution across major UK supermarkets in 2024.

  • Photographic insights into Christmas 2024 advent calendars, showcasing branding, signage and key merchandising strategies.
  • Extensive documentation of advent calendar executions across confectionery, gifting and non-food categories.
  • Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their advent calendar ranges, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

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£1,997.00

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Seasonal Event Archive (2015-2023) (300+ reports!)

New: Download our complete Seasonal Archive (2015–2023). 300+ expert UK retail reports covering Christmas, Halloween, Easter, Valentine’s Day, Ramadan and more.

Mark Twain said there are no new ideas, we just put old ideas in to some sort of a mental kaleidoscope.

Retail is like that, see what worked and how the offer has evolved across the seasonal landscape….

  • 127 seasonal event folders across 9 years. (Full table below).
  • 346 PDFs / 30,000+ pages of execution, insight and best practice.
  • Cross-retailer image evidence on pricing, layout, signage, product and range.
  • Explore how categories were activated year after year and what changed.
  • Use for idea generation, trade planning and seasonal performance reviews.

Everything is organised by year and event. One download. £995.

(Limited time offer).

Original price was: £4,995.00.Current price is: £995.00.

Add to basket
  • Get instant access

New: Download our complete Seasonal Archive (2015–2023). 300+ expert UK retail reports covering Christmas, Halloween, Easter, Valentine’s Day, Ramadan and more.

Mark Twain said there are no new ideas, we just put old ideas in to some sort of a mental kaleidoscope.

Retail is like that, see what worked and how the offer has evolved across the seasonal landscape….

  • 127 seasonal event folders across 9 years. (Full table below).
  • 346 PDFs / 30,000+ pages of execution, insight and best practice.
  • Cross-retailer image evidence on pricing, layout, signage, product and range.
  • Explore how categories were activated year after year and what changed.
  • Use for idea generation, trade planning and seasonal performance reviews.

Everything is organised by year and event. One download. £995.

(Limited time offer).

Original price was: £4,995.00.Current price is: £995.00.

  • Get instant access

Original price was: £4,995.00.Current price is: £995.00.

Add to basket

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We don’t promise that we’ll always be able to help, but we’ll always say if we think we can’t, all it takes is that first conversation to find out.

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Tell us your challenge and we’ll research and create a detailed bespoke Retail Report with photos, insights and actionable next steps. You’ll get to see the unvarnished view decision-makers rarely see, including the problems, opportunities and what best practice looks like.

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We become your partner on the ground, focusing on whatever it is you need insights and advice on, in detailed monthly, quarterly – you say the frequency.

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  • Clear, high quality photos of what's happening now
  • Observations and expert analysis
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One-off Reports

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Starting with a strategy session and a clear understanding of what’s needed, we become your critical friend on the ground, interpreting our findings to help you achieve your goals.

  • Get the insights you need to solve your problem
  • Clear, high quality photos
  • Observations and expert analysis
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Store Overview 2024 - Trader Joe's

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Store Overview March 2025 - ReWe

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Christmas Overview 2024 - Walmart

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Store Overview March 2025 - Asda Pilsworth

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“It’s been a real pleasure to work with Steve and a great investment that’s enabled us to refocus efforts on what matters most to our customers and colleagues.”
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