Lidl Archives

Christmas Overview 2018 – Chilled Desserts – Retail Report

This seasonal best practice report showcases Christmas Chilled Desserts seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Christmas chilled desserts, signage and festive product innovation.
Analysis of merchandising techniques for premium festive cheesecakes, trifles and chocolate-based desserts.
Overview of promotional strategies, including seasonal shippers, pricing strategies and limited-edition ranges.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers positioned chilled desserts as a key Christmas category.

£997.00

This seasonal best practice report showcases Christmas Chilled Desserts seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Christmas chilled desserts, signage and festive product innovation.
Analysis of merchandising techniques for premium festive cheesecakes, trifles and chocolate-based desserts.
Overview of promotional strategies, including seasonal shippers, pricing strategies and limited-edition ranges.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers positioned chilled desserts as a key Christmas category.

£997.00

Christmas Overview 2018 – Cheese – Retail Report

Seasonal Event Christmas

This seasonal best practice report showcases Christmas Cheese seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Christmas cheese promotions, signage and premium festive selections.
Analysis of merchandising techniques for cheese gift sets, speciality varieties and premium festive cheese boards.
Overview of promotional strategies, including value tiering, gifting formats and limited-edition Christmas cheeses.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers positioned cheese as a key festive food category.

£997.00

This seasonal best practice report showcases Christmas Cheese seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Christmas cheese promotions, signage and premium festive selections.
Analysis of merchandising techniques for cheese gift sets, speciality varieties and premium festive cheese boards.
Overview of promotional strategies, including value tiering, gifting formats and limited-edition Christmas cheeses.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers positioned cheese as a key festive food category.

£997.00

Christmas Overview 2018 – Confectionery – Retail Report

Seasonal Event Christmas

This seasonal best practice report showcases Christmas Confectionery seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Christmas confectionery promotions, signage and seasonal product innovation.
Analysis of merchandising techniques across premium chocolate, advent calendars and festive gifting ranges.
Overview of promotional strategies, including multi-buy offers, seasonal displays and premium own-label selections.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers enhanced festive confectionery merchandising to drive seasonal sales.

£997.00

This seasonal best practice report showcases Christmas Confectionery seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Christmas confectionery promotions, signage and seasonal product innovation.
Analysis of merchandising techniques across premium chocolate, advent calendars and festive gifting ranges.
Overview of promotional strategies, including multi-buy offers, seasonal displays and premium own-label selections.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers enhanced festive confectionery merchandising to drive seasonal sales.

£997.00

Christmas Overview 2018 – Beer, Wines & Spirits (BWS) – Retail Report

Seasonal Event Christmas

This seasonal best practice report showcases Christmas Beers, Wines & Spirits (BWS) seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Christmas promotions, signage and premium alcohol categories.
Analysis of merchandising techniques across spirits, wines and festive beer selections.
Overview of promotional strategies, including multi-buy offers, value messaging and premium gift sets.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers enhanced the festive shopping experience with compelling alcohol promotions.

£997.00

This seasonal best practice report showcases Christmas Beers, Wines & Spirits (BWS) seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Christmas promotions, signage and premium alcohol categories.
Analysis of merchandising techniques across spirits, wines and festive beer selections.
Overview of promotional strategies, including multi-buy offers, value messaging and premium gift sets.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers enhanced the festive shopping experience with compelling alcohol promotions.

£997.00

Christmas Overview 2018 – Bakery (Detailed) – Retail Report

Seasonal Event Christmas

This seasonal best practice report showcases Christmas Bakery seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Christmas bakery promotions, signage and event-specific product ranges.
Analysis of merchandising techniques for cakes, mince pies, stollen and festive baked goods.
Overview of promotional approaches, including multi-buy offers, seasonal shippers and premium festive ranges.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers created a standout Christmas bakery experience with innovative merchandising.

£997.00

This seasonal best practice report showcases Christmas Bakery seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Christmas bakery promotions, signage and event-specific product ranges.
Analysis of merchandising techniques for cakes, mince pies, stollen and festive baked goods.
Overview of promotional approaches, including multi-buy offers, seasonal shippers and premium festive ranges.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers created a standout Christmas bakery experience with innovative merchandising.

£997.00

Christmas Overview 2018 – Bakery – Retail Report

Seasonal Event Christmas

This seasonal best practice report showcases Christmas Bakery seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Christmas bakery promotions, signage and event-specific product ranges.
Analysis of merchandising techniques for cakes, mince pies and festive baked goods.
Overview of promotional approaches, including multi-buy offers, seasonal shippers and limited-time festive ranges.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers created a standout Christmas bakery experience with innovative merchandising.

£997.00

This seasonal best practice report showcases Christmas Bakery seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Christmas bakery promotions, signage and event-specific product ranges.
Analysis of merchandising techniques for cakes, mince pies and festive baked goods.
Overview of promotional approaches, including multi-buy offers, seasonal shippers and limited-time festive ranges.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers created a standout Christmas bakery experience with innovative merchandising.

£997.00

Burns Night Overview 2018 – Retail Report

Seasonal Event Burns Night

This seasonal best practice report showcases Burns Night seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Burns Night promotions, signage and product innovation.
Analysis of merchandising techniques for traditional and innovative products like haggis, shortbread and vegetarian options.
Overview of promotional approaches, including event-themed signage, special offers and locally sourced Scottish products.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers created impactful experiences for Burns Night celebrations.

£997.00

This seasonal best practice report showcases Burns Night seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Burns Night promotions, signage and product innovation.
Analysis of merchandising techniques for traditional and innovative products like haggis, shortbread and vegetarian options.
Overview of promotional approaches, including event-themed signage, special offers and locally sourced Scottish products.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report highlights how retailers created impactful experiences for Burns Night celebrations.

£997.00

Bonfire Night Overview 2018 – Retail Report

Seasonal Event Bonfire Night

This seasonal best practice report showcases Bonfire Night seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Bonfire Night promotions, signage and event-specific product ranges.
Analysis of key merchandising techniques used to highlight fireworks, seasonal food and party essentials.
Overview of promotional approaches, including multi-buy deals, themed signage and event-focused product packaging.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report provides a detailed look at how retailers elevated Bonfire Night celebrations with impactful in-store experiences.

£997.00

This seasonal best practice report showcases Bonfire Night seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Bonfire Night promotions, signage and event-specific product ranges.
Analysis of key merchandising techniques used to highlight fireworks, seasonal food and party essentials.
Overview of promotional approaches, including multi-buy deals, themed signage and event-focused product packaging.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and customer engagement.
Focused on the customer perspective, this report provides a detailed look at how retailers elevated Bonfire Night celebrations with impactful in-store experiences.

£997.00

Black Friday Overview 2018 – Retail Report

Seasonal Event Black Friday

This seasonal best practice report showcases Black Friday seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Black Friday promotions, signage and discount strategies.
Analysis of key merchandising techniques used to drive impulse purchases and high-value sales.
Overview of promotional approaches, including limited-time discounts, exclusive deals and cross-category bundles.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and consumer engagement.
Focused on the customer perspective, this report provides a detailed look at how retailers maximised sales opportunities during this major shopping event.

£997.00

This seasonal best practice report showcases Black Friday seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of Black Friday promotions, signage and discount strategies.
Analysis of key merchandising techniques used to drive impulse purchases and high-value sales.
Overview of promotional approaches, including limited-time discounts, exclusive deals and cross-category bundles.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK seasonal execution and consumer engagement.
Focused on the customer perspective, this report provides a detailed look at how retailers maximised sales opportunities during this major shopping event.

£997.00

Back to School Overview 2018 – Retail Report

Seasonal Event Back to School

This seasonal best practice report showcases Back to School seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of seasonal displays, signage and promotions for Back to School.
Analysis of key merchandising techniques for stationery, lunchbox essentials and gifting categories.
Overview of promotional strategies, including multi-buy discounts, cross-category promotions and event-themed signage.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK retail store layouts and strategies.
Focused on the customer perspective, this report provides a detailed look at how retailers tailored their approach to meet shopper needs during the Back to School season.

£997.00

This seasonal best practice report showcases Back to School seasonal execution across major UK supermarkets in 2018.

Comprehensive insights into retailer execution of seasonal displays, signage and promotions for Back to School.
Analysis of key merchandising techniques for stationery, lunchbox essentials and gifting categories.
Overview of promotional strategies, including multi-buy discounts, cross-category promotions and event-themed signage.
Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK retail store layouts and strategies.
Focused on the customer perspective, this report provides a detailed look at how retailers tailored their approach to meet shopper needs during the Back to School season.

£997.00

Valentine’s Day Overview 2018 – Retail Report

Seasonal Event Valentine's Day

This seasonal best practice report provides comprehensive insights into Valentine’s Day seasonal execution across UK retailers in 2018.

Comprehensive insights into Valentine’s Day execution with examples across food, gifting and non-food categories.
Includes dine in offers, confectionery, floral displays, signage and occasion-based gifting ranges for various store formats.
Photographic documentation of promotional zones, branded fixtures and event-themed displays across multiple retailers.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report provides a visual overview of how UK retailers approached Valentine’s Day in 2018 with tailored displays and clear seasonal messaging.

£997.00

This seasonal best practice report provides comprehensive insights into Valentine’s Day seasonal execution across UK retailers in 2018.

Comprehensive insights into Valentine’s Day execution with examples across food, gifting and non-food categories.
Includes dine in offers, confectionery, floral displays, signage and occasion-based gifting ranges for various store formats.
Photographic documentation of promotional zones, branded fixtures and event-themed displays across multiple retailers.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report provides a visual overview of how UK retailers approached Valentine’s Day in 2018 with tailored displays and clear seasonal messaging.

£997.00

Mother’s Day Overview 2018 – Retail Report

Seasonal Event Mother's Day

This seasonal best practice report provides comprehensive insights into Mother’s Day seasonal execution across UK retailers in 2018.

Comprehensive insights into Mother’s Day execution across floral, gifting, dine in offers and themed product assortments.
Showcases promotional displays, signage and visual merchandising across both food and non-food categories.
Highlights event-specific product development and cross-category engagement including gifting, cards, meal solutions and more.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report covers how retailers delivered a cohesive and seasonal experience through store layout, signage and promotional zones.

£997.00

This seasonal best practice report provides comprehensive insights into Mother’s Day seasonal execution across UK retailers in 2018.

Comprehensive insights into Mother’s Day execution across floral, gifting, dine in offers and themed product assortments.
Showcases promotional displays, signage and visual merchandising across both food and non-food categories.
Highlights event-specific product development and cross-category engagement including gifting, cards, meal solutions and more.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report covers how retailers delivered a cohesive and seasonal experience through store layout, signage and promotional zones.

£997.00

New Year Overview 2017 – Retail Report

Seasonal Event New Year

This retailing best practice document focuses on New Year seasonal execution across UK stores, showcasing innovative product displays, signage and promotional efforts used for the 2017 event.

Comprehensive analysis of New Year product displays and promotional signage across UK retailers.
Examples of successful merchandising strategies, with a focus on party food, beverages and gifts.
Effective use of signage and point-of-sale displays to create a festive atmosphere and direct customers to key seasonal products.
Insights into key trends, including a strong focus on celebratory foods, alcohol and gifting options for New Year celebrations.
Retailers utilized secondary spaces, gondola ends and overhead signage to highlight New Year products and promotions.

£997.00

This retailing best practice document focuses on New Year seasonal execution across UK stores, showcasing innovative product displays, signage and promotional efforts used for the 2017 event.

Comprehensive analysis of New Year product displays and promotional signage across UK retailers.
Examples of successful merchandising strategies, with a focus on party food, beverages and gifts.
Effective use of signage and point-of-sale displays to create a festive atmosphere and direct customers to key seasonal products.
Insights into key trends, including a strong focus on celebratory foods, alcohol and gifting options for New Year celebrations.
Retailers utilized secondary spaces, gondola ends and overhead signage to highlight New Year products and promotions.

£997.00

Mother’s Day Overview 2017 – Retail Report

Seasonal Event Mother's Day

This retailing best practice document focuses on Mother’s Day seasonal execution across UK stores, showcasing product displays, signage and seasonal promotions used for the 2017 event.

Comprehensive analysis of Mother’s Day product displays and promotional signage across major UK retailers.
Examples of successful merchandising strategies, with a focus on gifts, flowers, confectionery and beverages.
Effective use of signage to create a festive atmosphere, directing customers to key seasonal offerings for Mother’s Day.
Insights into party food and gifting categories, as well as floral arrangements and their strategic placement in stores.
Highlights key trends, including the growing focus on food gifting, flowers and celebratory drinks for Mother’s Day.

£997.00

This retailing best practice document focuses on Mother’s Day seasonal execution across UK stores, showcasing product displays, signage and seasonal promotions used for the 2017 event.

Comprehensive analysis of Mother’s Day product displays and promotional signage across major UK retailers.
Examples of successful merchandising strategies, with a focus on gifts, flowers, confectionery and beverages.
Effective use of signage to create a festive atmosphere, directing customers to key seasonal offerings for Mother’s Day.
Insights into party food and gifting categories, as well as floral arrangements and their strategic placement in stores.
Highlights key trends, including the growing focus on food gifting, flowers and celebratory drinks for Mother’s Day.

£997.00

Halloween Overview 2017 – Retail Report

Seasonal Event Halloween

This seasonal best practice report provides photographic insights into Halloween seasonal execution across leading UK retailers in 2017.

Photographic insights into Halloween execution, highlighting how retailers used themed product ranges, promotional displays and signage to drive seasonal engagement.
Coverage includes confectionery, costumes, home décor, floral, bakery, gifting and a wide range of themed non-food items supporting the event.
Visual examples of how supermarkets and discounters delivered Halloween through impulse zones, promotional bays and shippers.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report offers a detailed visual reference of Halloween activation across grocery and general merchandise stores, showcasing key seasonal categories and in-store messaging.

£997.00

This seasonal best practice report provides photographic insights into Halloween seasonal execution across leading UK retailers in 2017.

Photographic insights into Halloween execution, highlighting how retailers used themed product ranges, promotional displays and signage to drive seasonal engagement.
Coverage includes confectionery, costumes, home décor, floral, bakery, gifting and a wide range of themed non-food items supporting the event.
Visual examples of how supermarkets and discounters delivered Halloween through impulse zones, promotional bays and shippers.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report offers a detailed visual reference of Halloween activation across grocery and general merchandise stores, showcasing key seasonal categories and in-store messaging.

£997.00

Halloween Overview 2017 – Convenience – Retail Report

Seasonal Event Halloween

This retailing best practice document focuses on Halloween Convenience seasonal execution across UK stores, showcasing the best practices in merchandising and product displays for the 2017 season.

Comprehensive analysis of Halloween signage and product displays in convenience stores across major UK retailers.
Insights into effective use of point-of-sale displays and promotional signage that captured customer attention during Halloween.
Focus on food and non-food offerings, including unique product ranges for Halloween, such as pumpkins, confectionery and decorations.
Examples of successful merchandising strategies, including event signage, product placement and creative use of seasonal spaces.
Highlights trends in Halloween retailing, such as increased focus on home décor and hosting items alongside traditional Halloween foods and treats.

£997.00

This retailing best practice document focuses on Halloween Convenience seasonal execution across UK stores, showcasing the best practices in merchandising and product displays for the 2017 season.

Comprehensive analysis of Halloween signage and product displays in convenience stores across major UK retailers.
Insights into effective use of point-of-sale displays and promotional signage that captured customer attention during Halloween.
Focus on food and non-food offerings, including unique product ranges for Halloween, such as pumpkins, confectionery and decorations.
Examples of successful merchandising strategies, including event signage, product placement and creative use of seasonal spaces.
Highlights trends in Halloween retailing, such as increased focus on home décor and hosting items alongside traditional Halloween foods and treats.

£997.00

Father’s Day Overview 2017 – Retail Report

Seasonal Event Father's Day

This retailing best practice document focuses on Father’s Day seasonal execution across UK stores, showcasing innovative product displays and marketing techniques used during the event.

Comprehensive analysis of Father’s Day product displays and promotional signage across UK retailers.
Showcases best practice examples in store layouts and signage designed specifically for Father’s Day.
Insights into effective use of point-of-sale materials and product displays to create a memorable shopping experience.
Focus on the role of product innovation in Father’s Day offerings, with unique gifts and food products developed for the occasion.
Highlights key trends in Father’s Day retail marketing and merchandising across different categories such as gifts, beverages and non-food items.

£997.00

This retailing best practice document focuses on Father’s Day seasonal execution across UK stores, showcasing innovative product displays and marketing techniques used during the event.

Comprehensive analysis of Father’s Day product displays and promotional signage across UK retailers.
Showcases best practice examples in store layouts and signage designed specifically for Father’s Day.
Insights into effective use of point-of-sale materials and product displays to create a memorable shopping experience.
Focus on the role of product innovation in Father’s Day offerings, with unique gifts and food products developed for the occasion.
Highlights key trends in Father’s Day retail marketing and merchandising across different categories such as gifts, beverages and non-food items.

£997.00

Eid & Ramadan Overview 2017 – Retail Report

Seasonal Event Eid & Ramadan

This retailing best practice document focuses on how UK retailers executed their Eid & Ramadan merchandising and promotional strategies in 2017, showcasing innovative product displays and marketing techniques.

Comprehensive analysis of product displays and promotional signage across major UK retailers.
Showcases best practice examples in store layouts and signage designed specifically for the event.
Insights into effective use of point-of-sale materials to create a cohesive and impactful customer experience.
Focus on the role of product innovation in the Eid & Ramadan range, with new products developed for the seasonal event.
Detailed look at key trends in the retail industry during Ramadan, with a focus on food, non-food and confectionery items.

£997.00

Comprehensive analysis of product displays and promotional signage across major UK retailers.
Showcases best practice examples in store layouts and signage designed specifically for the event.
Insights into effective use of point-of-sale materials to create a cohesive and impactful customer experience.
Focus on the role of product innovation in the Eid & Ramadan range, with new products developed for the seasonal event.
Detailed look at key trends in the retail industry during Ramadan, with a focus on food, non-food and confectionery items.

£997.00

Burns Night Overview 2017 – Retail Report

Seasonal Event Burns Night

This retailing best practice document focuses on Burns Night in UK stores, showcasing event strategies executed by Aldi, Asda and other major retailers.

Aldi featured special Scottish products for Burns Night, with a focus on fresh foods and ambient offerings.
Co-Op had a strong presence, with special signage for mashed potatoes, neeps and tatties in the fresh foods section.
Morrisons highlighted produce like carrots, leeks and neeps, alongside special signage for their event-focused displays in both beer and produce sections.
Sainsbury’s used strong signage throughout the store, highlighting event-related products, including alcoholic beverages and fresh foods.
Tesco enhanced the shopping experience with signage featuring Rabbie Burns poems to engage customers while promoting key event items.

£997.00

This retailing best practice document focuses on Burns Night in UK stores, showcasing event strategies executed by Aldi, Asda and other major retailers.

Aldi featured special Scottish products for Burns Night, with a focus on fresh foods and ambient offerings.
Co-Op had a strong presence, with special signage for mashed potatoes, neeps and tatties in the fresh foods section.
Morrisons highlighted produce like carrots, leeks and neeps, alongside special signage for their event-focused displays in both beer and produce sections.
Sainsbury’s used strong signage throughout the store, highlighting event-related products, including alcoholic beverages and fresh foods.
Tesco enhanced the shopping experience with signage featuring Rabbie Burns poems to engage customers while promoting key event items.

£997.00

Bonfire Night Overview 2017 – Retail Report

Seasonal Event Bonfire Night

This retailing best practice document focuses on Bonfire Night in the UK, showcasing event execution at various retailers including Co-op, Morrisons and Tesco.

Co-op offered strong signage for party food and seasonal items like Parkin for Bonfire Night.
Morrisons featured impactful displays and signage, with fireworks, meat packs and bakery lines such as Butterfly Cakes promoted for gatherings.
Frozen food lines, including Halloween and Bonfire Night-specific party food, were heavily featured across retailers.
Tesco used gondola ends and aisle displays for event-specific products, while Waitrose offered buy-one-get-one-free promotions on bakery lines.
Effective use of external signage for fireworks promotions, such as free Pyro mix offers with a minimum spend at Morrisons and other retailers.

£997.00

This retailing best practice document focuses on Bonfire Night in the UK, showcasing event execution at various retailers including Co-op, Morrisons and Tesco.

Co-op offered strong signage for party food and seasonal items like Parkin for Bonfire Night.
Morrisons featured impactful displays and signage, with fireworks, meat packs and bakery lines such as Butterfly Cakes promoted for gatherings.
Frozen food lines, including Halloween and Bonfire Night-specific party food, were heavily featured across retailers.
Tesco used gondola ends and aisle displays for event-specific products, while Waitrose offered buy-one-get-one-free promotions on bakery lines.
Effective use of external signage for fireworks promotions, such as free Pyro mix offers with a minimum spend at Morrisons and other retailers.

£997.00