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Morrisons Retail Reports

Grocery Insight’s Morrisons Retail Report’s deliver photographic intelligence on Morrisons trends, merchandising and execution across leading supermarkets.
Exclusive insights from our store visits
Best practice and market trends
Commentary on the findings
Operational insights
New products and in-store developments
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Black Friday Overview 2017 – Retail Report

This retailing best practice document focuses on Black Friday in UK stores, showcasing key event strategies from major retailers such as Asda, Lidl and Morrisons.

  • Strong Black Friday participation from retailers like Asda and Iceland, with notable sales on toys, clothing and electronics.
  • Innovative in-store signage for Black Friday events, including large promotional displays and branded shippers for key product categories like toys and electricals.
  • Effective use of bulk packaging and promotional deals to attract customers, particularly in electronics and party food categories.
  • Highlight of successful fuel promotions from Morrisons, along with targeted clearance strategies post-event.
  • Analysis of price points and how retailers adapted their pricing strategies for Black Friday, including substantial discounts on popular products like televisions and home goods.

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This retailing best practice document focuses on Black Friday in UK stores, showcasing key event strategies from major retailers such as Asda, Lidl and Morrisons.

  • Strong Black Friday participation from retailers like Asda and Iceland, with notable sales on toys, clothing and electronics.
  • Innovative in-store signage for Black Friday events, including large promotional displays and branded shippers for key product categories like toys and electricals.
  • Effective use of bulk packaging and promotional deals to attract customers, particularly in electronics and party food categories.
  • Highlight of successful fuel promotions from Morrisons, along with targeted clearance strategies post-event.
  • Analysis of price points and how retailers adapted their pricing strategies for Black Friday, including substantial discounts on popular products like televisions and home goods.

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Back to School Overview 2017 – Retail Report

This retailing best practice document focuses on Back to School in the UK, showcasing how retailers like Aldi, Tesco, Sainsbury’s and Wilko executed the event.

  • Analysis of back-to-school merchandising strategies at Aldi, M&S and John Lewis.
  • Focus on uniform and stationery assortments, emphasizing low prices and value messaging.
  • Evaluation of school bags, lunchboxes and water bottles with strong character-based designs.
  • Insights into back-to-school signage and displays, guiding customers through high-demand categories.
  • Review of product promotions and early bird offers for school-related items.

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This retailing best practice document focuses on Back to School in the UK, showcasing how retailers like Aldi, Tesco, Sainsbury’s and Wilko executed the event.

  • Analysis of back-to-school merchandising strategies at Aldi, M&S and John Lewis.
  • Focus on uniform and stationery assortments, emphasizing low prices and value messaging.
  • Evaluation of school bags, lunchboxes and water bottles with strong character-based designs.
  • Insights into back-to-school signage and displays, guiding customers through high-demand categories.
  • Review of product promotions and early bird offers for school-related items.

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Christmas Overview 2017 – Morrisons – Retail Report

This seasonal best practice report provides photographic insights into Christmas retail strategies across Morrisons in 2017.

  • Photographic insights into Christmas retail execution across food, gifting and non-food categories.
  • Showcases signage, displays, bakery, fresh foods, seasonal ambient and frozen ranges.
  • Includes floral, decorations, crackers, toys, tableware and promotional mechanics from across the store.
  • High-quality imagery captured by Steve Dresser offering customer-focused visual intelligence.
  • This report highlights how Morrisons delivered Christmas through curated product zones and cross-category displays.

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This seasonal best practice report provides photographic insights into Christmas retail strategies across Morrisons in 2017.

  • Photographic insights into Christmas retail execution across food, gifting and non-food categories.
  • Showcases signage, displays, bakery, fresh foods, seasonal ambient and frozen ranges.
  • Includes floral, decorations, crackers, toys, tableware and promotional mechanics from across the store.
  • High-quality imagery captured by Steve Dresser offering customer-focused visual intelligence.
  • This report highlights how Morrisons delivered Christmas through curated product zones and cross-category displays.

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Christmas Overview 2017 – Meat – Retail Report

This retailing best practice document focuses on Christmas meat offerings across major UK retailers in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas meat offerings, including fresh and frozen options.
  • Showcases best practice examples in seasonal merchandising of meat products.
  • Detailed review of promotional signage and point-of-sale strategies used to drive sales.
  • Highlights innovative meat products developed for the Christmas season.
  • Extensive imagery of festive displays and promotional executions related to meat.
  • Insights into key trends influencing consumer preferences in the meat category during the holiday period.

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This retailing best practice document focuses on Christmas meat offerings across major UK retailers in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas meat offerings, including fresh and frozen options.
  • Showcases best practice examples in seasonal merchandising of meat products.
  • Detailed review of promotional signage and point-of-sale strategies used to drive sales.
  • Highlights innovative meat products developed for the Christmas season.
  • Extensive imagery of festive displays and promotional executions related to meat.
  • Insights into key trends influencing consumer preferences in the meat category during the holiday period.

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Valentine’s Day Overview 2017 – Retail Report

This seasonal best practice report provides photographic insights into Valentine’s Day seasonal execution across leading UK retailers in 2017.

  • Photographic insights into Valentine’s Day merchandising including signage, gifting displays and fresh floral arrangements.
  • Coverage includes wide-ranging promotional techniques across gifting, dine-in meal deals and impulse-led confectionery and drink offers.
  • Examples span across clothing, cards, novelty gifts, soft toys, Champagne displays and themed seasonal ranges.
  • Visual showcase of store layouts, branded shippers, end-of-aisle displays and cross-merchandising initiatives tied to Valentine’s Day.
  • High-quality photography captured by Steve Dresser, delivering detailed visual intelligence on Valentine’s Day retail execution in the UK.

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This seasonal best practice report provides photographic insights into Valentine’s Day seasonal execution across leading UK retailers in 2017.

  • Photographic insights into Valentine’s Day merchandising including signage, gifting displays and fresh floral arrangements.
  • Coverage includes wide-ranging promotional techniques across gifting, dine-in meal deals and impulse-led confectionery and drink offers.
  • Examples span across clothing, cards, novelty gifts, soft toys, Champagne displays and themed seasonal ranges.
  • Visual showcase of store layouts, branded shippers, end-of-aisle displays and cross-merchandising initiatives tied to Valentine’s Day.
  • High-quality photography captured by Steve Dresser, delivering detailed visual intelligence on Valentine’s Day retail execution in the UK.

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Easter Overview 2017 – Retail Report

This seasonal best practice report provides photographic insights into Easter seasonal execution across leading UK retailers in 2017.

  • Photographic insights into Easter product execution across key seasonal categories such as eggs, bakery, meat and frozen.
  • Highlights promotional displays, signage and cross-category merchandising including gifting, homeware and fresh food.
  • Features premium confectionery, ‘Free From’ ranges and non-food items such as toys and tableware.
  • Includes high-quality photography by Steve Dresser, providing customer-focused visibility into retail activity during Easter 2017.
  • This report captures how UK supermarkets used strategic displays, signage and pricing to maximise seasonal engagement.

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This seasonal best practice report provides photographic insights into Easter seasonal execution across leading UK retailers in 2017.

  • Photographic insights into Easter product execution across key seasonal categories such as eggs, bakery, meat and frozen.
  • Highlights promotional displays, signage and cross-category merchandising including gifting, homeware and fresh food.
  • Features premium confectionery, ‘Free From’ ranges and non-food items such as toys and tableware.
  • Includes high-quality photography by Steve Dresser, providing customer-focused visibility into retail activity during Easter 2017.
  • This report captures how UK supermarkets used strategic displays, signage and pricing to maximise seasonal engagement.

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Thanks Teacher Overview 2016 – Retail Report

This retailing best practice document focuses on Thank You Teacher execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of product offerings related to the Thank You Teacher event, including gifting options and promotional displays.
  • Showcases effective merchandising strategies employed by retailers to create themed displays that enhance customer engagement during the Thank You Teacher season.
  • Highlights innovative use of point-of-sale materials and signage that attract shoppers and reinforce the Thank You Teacher theme.
  • Insights into consumer preferences and behaviours regarding Thank You Teacher products, showcasing how retailers catered to this special occasion.
  • Extensive imagery illustrating successful executions across multiple retailers, demonstrating best practices in seasonal merchandising.

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This retailing best practice document focuses on Thank You Teacher execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of product offerings related to the Thank You Teacher event, including gifting options and promotional displays.
  • Showcases effective merchandising strategies employed by retailers to create themed displays that enhance customer engagement during the Thank You Teacher season.
  • Highlights innovative use of point-of-sale materials and signage that attract shoppers and reinforce the Thank You Teacher theme.
  • Insights into consumer preferences and behaviours regarding Thank You Teacher products, showcasing how retailers catered to this special occasion.
  • Extensive imagery illustrating successful executions across multiple retailers, demonstrating best practices in seasonal merchandising.

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Pancake Day Overview 2016 – Retail Report

This retailing best practice document focuses on Pancake Day execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Pancake Day product offerings, including ambient products and promotional displays.
  • Showcases effective merchandising strategies employed by retailers to create thematic displays that enhance customer engagement during Pancake Day.
  • Highlights innovative use of point-of-sale materials and signage that attract shoppers and reinforce the Pancake Day theme.
  • Insights into consumer preferences and behaviours regarding Pancake Day products, showcasing how retailers catered to festive celebrations.
  • Extensive imagery illustrating successful executions across multiple retailers, demonstrating best practices in seasonal merchandising.

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This retailing best practice document focuses on Pancake Day execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Pancake Day product offerings, including ambient products and promotional displays.
  • Showcases effective merchandising strategies employed by retailers to create thematic displays that enhance customer engagement during Pancake Day.
  • Highlights innovative use of point-of-sale materials and signage that attract shoppers and reinforce the Pancake Day theme.
  • Insights into consumer preferences and behaviours regarding Pancake Day products, showcasing how retailers catered to festive celebrations.
  • Extensive imagery illustrating successful executions across multiple retailers, demonstrating best practices in seasonal merchandising.

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New Year Overview 2016 – Retail Report

This retailing best practice document focuses on New Year execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of New Year product offerings and seasonal promotions.
  • Showcases effective merchandising strategies employed by retailers to create themed displays that enhance customer engagement during the New Year season.
  • Highlights innovative use of point-of-sale materials and signage that attract shoppers and reinforce the New Year theme.
  • Insights into consumer preferences and behaviours regarding New Year products, showcasing how retailers catered to festive celebrations.
  • Extensive imagery illustrating successful executions across multiple retailers, demonstrating best practices in seasonal merchandising.

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This retailing best practice document focuses on New Year execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of New Year product offerings and seasonal promotions.
  • Showcases effective merchandising strategies employed by retailers to create themed displays that enhance customer engagement during the New Year season.
  • Highlights innovative use of point-of-sale materials and signage that attract shoppers and reinforce the New Year theme.
  • Insights into consumer preferences and behaviours regarding New Year products, showcasing how retailers catered to festive celebrations.
  • Extensive imagery illustrating successful executions across multiple retailers, demonstrating best practices in seasonal merchandising.

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Eid & Ramadan Overview 2016 – Retail Report

This retailing best practice document focuses on Eid & Ramadan execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of product offerings for Eid & Ramadan, including fresh foods, ambient products and specialty items.
  • Showcases effective merchandising strategies employed by retailers to create thematic displays that enhance customer engagement during the festive season.
  • Highlights innovative use of point-of-sale materials and signage that reinforce the Eid & Ramadan theme and attract shoppers.
  • Insights into consumer preferences and behaviours regarding Eid & Ramadan products, showcasing how retailers catered to cultural celebrations.
  • Extensive imagery illustrating successful executions across multiple retailers, demonstrating best practices in seasonal merchandising.

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This retailing best practice document focuses on Eid & Ramadan execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of product offerings for Eid & Ramadan, including fresh foods, ambient products and specialty items.
  • Showcases effective merchandising strategies employed by retailers to create thematic displays that enhance customer engagement during the festive season.
  • Highlights innovative use of point-of-sale materials and signage that reinforce the Eid & Ramadan theme and attract shoppers.
  • Insights into consumer preferences and behaviours regarding Eid & Ramadan products, showcasing how retailers catered to cultural celebrations.
  • Extensive imagery illustrating successful executions across multiple retailers, demonstrating best practices in seasonal merchandising.

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Chinese New Year Overview 2016 – Retail Report

This retailing best practice document focuses on Chinese New Year execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • Analysis of product offerings related to Chinese New Year, including fresh foods, traditional dishes and seasonal beverages.
  • Showcases effective merchandising strategies employed by retailers to create themed displays and drive sales during the event.
  • Highlights innovative use of point-of-sale materials and signage that reinforce the Chinese New Year theme and engage customers.
  • Extensive imagery illustrating successful executions across multiple retailers, demonstrating best practices in seasonal merchandising.
  • Insights into consumer behaviour and preferences for Chinese New Year products, showcasing how retailers catered to cultural celebrations.

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This retailing best practice document focuses on Chinese New Year execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • Analysis of product offerings related to Chinese New Year, including fresh foods, traditional dishes and seasonal beverages.
  • Showcases effective merchandising strategies employed by retailers to create themed displays and drive sales during the event.
  • Highlights innovative use of point-of-sale materials and signage that reinforce the Chinese New Year theme and engage customers.
  • Extensive imagery illustrating successful executions across multiple retailers, demonstrating best practices in seasonal merchandising.
  • Insights into consumer behaviour and preferences for Chinese New Year products, showcasing how retailers catered to cultural celebrations.

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Burns Night Overview 2016 – Retail Report

This retailing best practice document focuses on Burns Night execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • In-depth analysis of product offerings related to Burns Night, including fresh haggis, traditional Scottish foods and seasonal beverages.
  • Showcases effective merchandising strategies employed by retailers to create thematic displays and drive sales during the event.
  • Highlights innovative point-of-sale materials and signage that reinforce the Burns Night theme and engage customers.
  • Extensive imagery illustrating successful executions across multiple retailers, demonstrating best practices in seasonal merchandising.
  • Insights into consumer behaviour and preferences for Burns Night products, showcasing how retailers catered to traditional Scottish celebrations.

£997.00

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This retailing best practice document focuses on Burns Night execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • In-depth analysis of product offerings related to Burns Night, including fresh haggis, traditional Scottish foods and seasonal beverages.
  • Showcases effective merchandising strategies employed by retailers to create thematic displays and drive sales during the event.
  • Highlights innovative point-of-sale materials and signage that reinforce the Burns Night theme and engage customers.
  • Extensive imagery illustrating successful executions across multiple retailers, demonstrating best practices in seasonal merchandising.
  • Insights into consumer behaviour and preferences for Burns Night products, showcasing how retailers catered to traditional Scottish celebrations.

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Back to School Overview 2016 – Retail Report

This retailing best practice document focuses on Back to School execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • Analysis of product offerings, including uniforms, stationery, backpacks and lunch bags tailored for the back-to-school season.
  • Effective merchandising strategies employed by retailers to engage customers and promote seasonal items.
  • Innovative use of point-of-sale displays and signage to attract shoppers and drive sales during the back-to-school period.
  • Insights into consumer behaviour and preferences for back-to-school products, with a focus on value and convenience.
  • Detailed examples of how retailers have successfully created thematic displays to enhance the shopping experience.

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This retailing best practice document focuses on Back to School execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.

  • Analysis of product offerings, including uniforms, stationery, backpacks and lunch bags tailored for the back-to-school season.
  • Effective merchandising strategies employed by retailers to engage customers and promote seasonal items.
  • Innovative use of point-of-sale displays and signage to attract shoppers and drive sales during the back-to-school period.
  • Insights into consumer behaviour and preferences for back-to-school products, with a focus on value and convenience.
  • Detailed examples of how retailers have successfully created thematic displays to enhance the shopping experience.

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Christmas Overview 2016 – Fish – Retail Report

This retailing best practice document focuses on Christmas Fish in major UK retail stores 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas fish and seafood offerings across major UK retailers
  • Showcases best practice examples in seasonal merchandising and promotions
  • Detailed review of point-of-sale strategies for festive fish products
  • Highlights innovative products developed for the Christmas season
  • Identifies key trends in fresh and prepared fish offerings
  • Extensive imagery of in-store displays and promotional executions
  • Insights into retailers’ strategies to drive sales during the Christmas period
  • Analysis of product ranges and pricing strategies for Christmas fish essentials

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This retailing best practice document focuses on Christmas Fish in major UK retail stores 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas fish and seafood offerings across major UK retailers
  • Showcases best practice examples in seasonal merchandising and promotions
  • Detailed review of point-of-sale strategies for festive fish products
  • Highlights innovative products developed for the Christmas season
  • Identifies key trends in fresh and prepared fish offerings
  • Extensive imagery of in-store displays and promotional executions
  • Insights into retailers’ strategies to drive sales during the Christmas period
  • Analysis of product ranges and pricing strategies for Christmas fish essentials

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Christmas Shipper Overview 2016 – December – Retail Report

This retailing best practice document focuses on Christmas Shipper Overview for December in major UK retail stores in 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas shipper offerings across major UK retailers.
  • Showcases best practice examples in seasonal merchandising and promotions.
  • Detailed review of point-of-sale strategies for Christmas products.
  • Highlights innovative products developed for the Christmas season, including decorations, gifts and confectionery.
  • Identifies key trends in branded and own-label Christmas products.
  • Extensive imagery of in-store displays and promotional executions.
  • Insights into retailers’ strategies to drive sales during the Christmas period.
  • Analysis of product ranges and pricing strategies for Christmas essentials.

£997.00

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This retailing best practice document focuses on Christmas Shipper Overview for December in major UK retail stores in 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas shipper offerings across major UK retailers.
  • Showcases best practice examples in seasonal merchandising and promotions.
  • Detailed review of point-of-sale strategies for Christmas products.
  • Highlights innovative products developed for the Christmas season, including decorations, gifts and confectionery.
  • Identifies key trends in branded and own-label Christmas products.
  • Extensive imagery of in-store displays and promotional executions.
  • Insights into retailers’ strategies to drive sales during the Christmas period.
  • Analysis of product ranges and pricing strategies for Christmas essentials.

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Christmas Shipper Overview 2016 – November – Retail Report

This retailing best practice document focuses on Christmas Shipper Overview for November in major UK retail stores in 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas shipper offerings across major UK retailers.
  • Showcases best practice examples in seasonal merchandising and promotions.
  • Detailed review of point-of-sale strategies for Christmas products.
  • Highlights innovative products developed for the Christmas season, including decorations, gifts and confectionery.
  • Identifies key trends in branded and own-label Christmas products.
  • Extensive imagery of in-store displays and promotional executions.
  • Insights into retailers’ strategies to drive sales during the Christmas period.
  • Analysis of product ranges and pricing strategies for Christmas essentials.

£997.00

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This retailing best practice document focuses on Christmas Shipper Overview for November in major UK retail stores in 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas shipper offerings across major UK retailers.
  • Showcases best practice examples in seasonal merchandising and promotions.
  • Detailed review of point-of-sale strategies for Christmas products.
  • Highlights innovative products developed for the Christmas season, including decorations, gifts and confectionery.
  • Identifies key trends in branded and own-label Christmas products.
  • Extensive imagery of in-store displays and promotional executions.
  • Insights into retailers’ strategies to drive sales during the Christmas period.
  • Analysis of product ranges and pricing strategies for Christmas essentials.

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Christmas Shipper Overview 2016 – September & October – Retail Report

This retailing best practice document focuses on Christmas Shipper Overview for September & October in major UK retail stores 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas shipper offerings across major UK retailers.
  • Showcases best practice examples in seasonal merchandising and promotions.
  • Detailed review of point-of-sale strategies for Christmas products.
  • Highlights innovative products developed for the Christmas season, including decorations, gifts and confectionery.
  • Identifies key trends in branded and own-label Christmas products.
  • Extensive imagery of in-store displays and promotional executions.
  • Insights into retailers’ strategies to drive sales during the Christmas period.
  • Analysis of product ranges and pricing strategies for Christmas essentials.

£997.00

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This retailing best practice document focuses on Christmas Shipper Overview for September & October in major UK retail stores 2016. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Christmas shipper offerings across major UK retailers.
  • Showcases best practice examples in seasonal merchandising and promotions.
  • Detailed review of point-of-sale strategies for Christmas products.
  • Highlights innovative products developed for the Christmas season, including decorations, gifts and confectionery.
  • Identifies key trends in branded and own-label Christmas products.
  • Extensive imagery of in-store displays and promotional executions.
  • Insights into retailers’ strategies to drive sales during the Christmas period.
  • Analysis of product ranges and pricing strategies for Christmas essentials.

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Valentine’s Day Overview 2016 – Retail Report

This seasonal best practice report provides photographic insights into Valentine’s Day seasonal execution across leading UK retailers in 2016.

  • Photographic insights into event-driven merchandising including gifting, floral, bakery, alcohol, meal deals and cards.
  • Showcases point of sale execution, themed shippers and aisle-end features across store formats.
  • Includes product placement for meal deals, confectionery and fresh food including butchery and produce.
  • High-quality photography by Steve Dresser provides market-leading retail insights from the shopper perspective.
  • This report highlights how UK supermarkets delivered a commercial Valentine’s Day experience across food and non-food categories.

£997.00

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This seasonal best practice report provides photographic insights into Valentine’s Day seasonal execution across leading UK retailers in 2016.

  • Photographic insights into event-driven merchandising including gifting, floral, bakery, alcohol, meal deals and cards.
  • Showcases point of sale execution, themed shippers and aisle-end features across store formats.
  • Includes product placement for meal deals, confectionery and fresh food including butchery and produce.
  • High-quality photography by Steve Dresser provides market-leading retail insights from the shopper perspective.
  • This report highlights how UK supermarkets delivered a commercial Valentine’s Day experience across food and non-food categories.

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Mother’s Day Overview 2016 – Retail Report

This seasonal best practice report provides photographic insights into Mother’s Day seasonal execution across leading UK retailers in 2016.

  • Photographic insights into floral, gifting, personal care and food ranges presented for Mother’s Day.
  • Highlights seasonal signage, cross-category merchandising and gifting-led displays across multiple store formats.
  • Features wine and spirit promotions, bakery selections and beauty-based gifting assortments.
  • Includes high-quality imagery by Steve Dresser, providing market-leading retail intelligence from a customer perspective.
  • This report explores how UK supermarkets created impactful seasonal zones and convenient shopper experiences for the occasion.

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This seasonal best practice report provides photographic insights into Mother’s Day seasonal execution across leading UK retailers in 2016.

  • Photographic insights into floral, gifting, personal care and food ranges presented for Mother’s Day.
  • Highlights seasonal signage, cross-category merchandising and gifting-led displays across multiple store formats.
  • Features wine and spirit promotions, bakery selections and beauty-based gifting assortments.
  • Includes high-quality imagery by Steve Dresser, providing market-leading retail intelligence from a customer perspective.
  • This report explores how UK supermarkets created impactful seasonal zones and convenient shopper experiences for the occasion.

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Halloween Overview 2016 – Retail Report

This seasonal best practice report provides photographic insights into Halloween seasonal execution across leading UK retailers in 2016.

  • Photographic insights into Halloween displays including confectionery, gifting, costumes and partyware.
  • Highlights signage execution, themed shippers, decorations and pumpkin merchandising across stores.
  • Covers pet-themed Halloween products, craft kits, tableware and seasonal lighting ranges.
  • High-quality photography by Steve Dresser, capturing real-store examples from a shopper’s perspective.
  • This report showcases how UK supermarkets and discounters brought Halloween to life through bold displays and cross-category merchandising.

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This seasonal best practice report provides photographic insights into Halloween seasonal execution across leading UK retailers in 2016.

  • Photographic insights into Halloween displays including confectionery, gifting, costumes and partyware.
  • Highlights signage execution, themed shippers, decorations and pumpkin merchandising across stores.
  • Covers pet-themed Halloween products, craft kits, tableware and seasonal lighting ranges.
  • High-quality photography by Steve Dresser, capturing real-store examples from a shopper’s perspective.
  • This report showcases how UK supermarkets and discounters brought Halloween to life through bold displays and cross-category merchandising.

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Store Overview March 2025 - ReWe

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Christmas Overview 2024 - Walmart

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Store Overview March 2025 - Asda Pilsworth

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“It’s been a real pleasure to work with Steve and a great investment that’s enabled us to refocus efforts on what matters most to our customers and colleagues.”
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"The man supermarket CEO's turn to" - BBC

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