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Our Seasonal Execution Archive

For over 8 years, we’ve built 300+ expert retail reports across every key seasonal event.

Now available in one downloadable archive , 30,000+ page commercial intelligence for retail, insight, activation and trade plans.

8 years of Seasonal Execution - £995
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Seasonal Event

Retail Media

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Back to School

Bonfire Night

Burns Night

Black Friday

Chinese New Year

Christmas

Easter

Eid & Ramadan

Father’s Day

Halloween

Hogmanay

Mother’s Day

New Year

Pancake Day

Thanks Teacher

Valentine’s Day

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Poundland Retail Reports

Poundland’s seasonal speed is a superpower, they have to be quickly in and out of events, due to their variety discount model.

Our reports show the nuts and bolts, layout, stock density, range and price messaging.

You can replicate what works well, learning from the discount channel around value messaging, in particular.

Exclusive insights from our store visits

Best practice and market trends

Commentary on the findings

Operational insights

New products and in-store developments

Actionable recommendations

Home / Retail Reports Store / Poundland

Father’s Day Overview 2025 – Retail Report

Seasonal Event Father's Day

This seasonal best practice report provides photographic insights into Father’s Day seasonal execution across major UK supermarkets in 2025.

A real-world look at how UK supermarkets executed Father’s Day in-store.

Our report cuts through the noise to show exactly how retailers approached the event:

• Strategic branding and signage for the event, including Retail Media. Understand how leading brands traded the event through Retail Media.

• Examples of ranges across all categories, get inspired for your 2026 Father’s Day event.

• Value mechanics, price and examples of great seasonal execution across the store. Understand how to weave value in to the event.

It’s all backed by high-quality imagery taken on the ground by me, Steve Dresser and my team. We offer a unique, customer-facing view of what actually happened in stores.

You’ll see how retailers built visibility for Father’s Day, drove engagement for customers and turned this calendar event into commercial impact.

Next year’s success starts here, use our report to learn from the market and grow your sales for 2026.

£2,997.00

This seasonal best practice report provides photographic insights into Father’s Day seasonal execution across major UK supermarkets in 2025.

A real-world look at how UK supermarkets executed Father’s Day in-store.

Our report cuts through the noise to show exactly how retailers approached the event:

• Strategic branding and signage for the event, including Retail Media. Understand how leading brands traded the event through Retail Media.

• Examples of ranges across all categories, get inspired for your 2026 Father’s Day event.

• Value mechanics, price and examples of great seasonal execution across the store. Understand how to weave value in to the event.

It’s all backed by high-quality imagery taken on the ground by me, Steve Dresser and my team. We offer a unique, customer-facing view of what actually happened in stores.

You’ll see how retailers built visibility for Father’s Day, drove engagement for customers and turned this calendar event into commercial impact.

Next year’s success starts here, use our report to learn from the market and grow your sales for 2026.

£2,997.00

£2,997.00

Easter Overview 2025 – Retail Report

Seasonal Event Easter

This seasonal best practice report provides photographic insights into Easter retail strategies across leading UK retailers in 2025.

Photographic insights into Easter merchandising including Easter eggs, bakery, gifting and seasonal signage execution.
Includes visual coverage across chilled and frozen food, free from, confectionery and home baking categories.
Features merchandising of cards, wrap, plush toys, alcohol and tableware supported by signage and aisle-end displays.
High-resolution photography captured by Steve Dresser providing visual retail intelligence from a shopper’s perspective.
This report highlights how UK supermarkets structured their Easter offer using curated ranges and seasonal displays across food and non-food zones.

£3,997.00

This seasonal best practice report provides photographic insights into Easter retail strategies across leading UK retailers in 2025.

Photographic insights into Easter merchandising including Easter eggs, bakery, gifting and seasonal signage execution.
Includes visual coverage across chilled and frozen food, free from, confectionery and home baking categories.
Features merchandising of cards, wrap, plush toys, alcohol and tableware supported by signage and aisle-end displays.
High-resolution photography captured by Steve Dresser providing visual retail intelligence from a shopper’s perspective.
This report highlights how UK supermarkets structured their Easter offer using curated ranges and seasonal displays across food and non-food zones.

£3,997.00

£3,997.00

Mother’s Day Overview 2025 – Retail Report

Seasonal Event Mother's Day

This seasonal best practice report provides photographic insights into Mother’s Day retail strategies across leading UK retailers in 2025.

Photographic insights into Mother’s Day execution covering gifting, signage, floral, homeware and beauty categories.
Features gifting of confectionery, cards, flowers and alcohol such as wines and spirits.
Includes seasonal displays and curated product zones with point-of-sale support and branded gifting displays.
High-quality imagery by Steve Dresser offering customer-facing intelligence on seasonal merchandising.
This report highlights how UK supermarkets and discounters delivered seasonal visibility and gifting opportunities for Mother’s Day 2025.

£3,997.00

This seasonal best practice report provides photographic insights into Mother’s Day retail strategies across leading UK retailers in 2025.

Photographic insights into Mother’s Day execution covering gifting, signage, floral, homeware and beauty categories.
Features gifting of confectionery, cards, flowers and alcohol such as wines and spirits.
Includes seasonal displays and curated product zones with point-of-sale support and branded gifting displays.
High-quality imagery by Steve Dresser offering customer-facing intelligence on seasonal merchandising.
This report highlights how UK supermarkets and discounters delivered seasonal visibility and gifting opportunities for Mother’s Day 2025.

£3,997.00

£3,997.00

Valentine’s Day Overview 2025 – Retail Report

Seasonal Event Valentine's Day

This seasonal best practice report provides photographic insights into Valentine’s Day retail strategies across leading UK retailers in 2025.

Photographic insights into Valentine’s Day retail execution covering gifting, food, signage and promotional fixtures.
Includes extensive coverage of dine-in meal deals, gifting zones, cards, bakery and seasonal confectionery displays.
Features merchandising of plush toys, candles, clothing and beauty ranges designed for Valentine’s Day engagement.
High-quality photography by Steve Dresser offering market-leading visual insight into UK supermarket execution.
This report highlights how retailers brought Valentine’s Day to life through dedicated displays, signage and curated product ranges.

£3,997.00

This seasonal best practice report provides photographic insights into Valentine’s Day retail strategies across leading UK retailers in 2025.

Photographic insights into Valentine’s Day retail execution covering gifting, food, signage and promotional fixtures.
Includes extensive coverage of dine-in meal deals, gifting zones, cards, bakery and seasonal confectionery displays.
Features merchandising of plush toys, candles, clothing and beauty ranges designed for Valentine’s Day engagement.
High-quality photography by Steve Dresser offering market-leading visual insight into UK supermarket execution.
This report highlights how retailers brought Valentine’s Day to life through dedicated displays, signage and curated product ranges.

£3,997.00

£3,997.00

Halloween Overview 2024 – Retail Report

Seasonal Event Halloween

This seasonal best practice report provides photographic insights into Halloween seasonal execution across leading UK retailers in 2024.

Photographic insights into Halloween retail execution, including gifting, seasonal décor and themed impulse products.
Features signage, confectionery ranges, costumes and non-food assortments tailored to Halloween shoppers.
Visual documentation of in-store displays including pumpkins, decorations, snacks and kids’ dress-up lines.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence on seasonal merchandising from a customer perspective.
This report highlights how UK supermarkets delivered Halloween campaigns through bold displays and high-impact themed ranges.

£3,997.00

This seasonal best practice report provides photographic insights into Halloween seasonal execution across leading UK retailers in 2024.

Photographic insights into Halloween retail execution, including gifting, seasonal décor and themed impulse products.
Features signage, confectionery ranges, costumes and non-food assortments tailored to Halloween shoppers.
Visual documentation of in-store displays including pumpkins, decorations, snacks and kids’ dress-up lines.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence on seasonal merchandising from a customer perspective.
This report highlights how UK supermarkets delivered Halloween campaigns through bold displays and high-impact themed ranges.

£3,997.00

£3,997.00

Easter Overview 2024 – Retail Report

Seasonal Event Easter

This seasonal best practice report provides photographic insights into Easter seasonal execution across leading UK retailers in 2024.

Photographic insights into Easter execution across confectionery, floral, gifting and food categories.
Includes signage, seasonal bays and promotional shippers from supermarkets, discounters and convenience stores.
Visual reference across soft drinks, fresh produce, bakery, toys, homeware and seasonal non-food.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers showcased Easter through focused displays, occasion-led merchandising and themed signage.

£2,997.00

This seasonal best practice report provides photographic insights into Easter seasonal execution across leading UK retailers in 2024.

Photographic insights into Easter execution across confectionery, floral, gifting and food categories.
Includes signage, seasonal bays and promotional shippers from supermarkets, discounters and convenience stores.
Visual reference across soft drinks, fresh produce, bakery, toys, homeware and seasonal non-food.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers showcased Easter through focused displays, occasion-led merchandising and themed signage.

£2,997.00

£2,997.00

Christmas Overview 2024 – Advent Calendars – Retail Report

Seasonal Event Christmas

This seasonal best practice report provides photographic insights into Christmas advent calendar seasonal execution across major UK supermarkets in 2024.

Photographic insights into Christmas 2024 advent calendars, showcasing branding, signage and key merchandising strategies.
Extensive documentation of advent calendar executions across confectionery, gifting and non-food categories.
Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their advent calendar ranges, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

This seasonal best practice report provides photographic insights into Christmas advent calendar seasonal execution across major UK supermarkets in 2024.

Photographic insights into Christmas 2024 advent calendars, showcasing branding, signage and key merchandising strategies.
Extensive documentation of advent calendar executions across confectionery, gifting and non-food categories.
Coverage of promotional signage, category arrangements and trend-driven merchandising designed to enhance shopper engagement during the festive season.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their advent calendar ranges, optimising product presentation, in-store promotions and visual merchandising strategies.

£1,997.00

£1,997.00

Valentine’s Day Overview 2024 – Retail Report

Seasonal Event Valentine's Day

This seasonal best practice report provides photographic insights into Valentine’s Day retail strategies across leading UK retailers in 2024.

Photographic insights into Valentine’s Day merchandising covering gifting, signage, floral and food-based displays.
Features gifting ranges across homeware, beauty, plush toys and confectionery supported by strong point of sale.
Includes dine-in meal deals, bakery, wine and gifting categories across supermarkets and discounters.
High-quality imagery captured by Steve Dresser delivering customer-facing visual retail intelligence.
This report highlights how UK retailers created seasonal theatre and engagement through dedicated Valentine’s Day displays.

£1,997.00

This seasonal best practice report provides photographic insights into Valentine’s Day retail strategies across leading UK retailers in 2024.

Photographic insights into Valentine’s Day merchandising covering gifting, signage, floral and food-based displays.
Features gifting ranges across homeware, beauty, plush toys and confectionery supported by strong point of sale.
Includes dine-in meal deals, bakery, wine and gifting categories across supermarkets and discounters.
High-quality imagery captured by Steve Dresser delivering customer-facing visual retail intelligence.
This report highlights how UK retailers created seasonal theatre and engagement through dedicated Valentine’s Day displays.

£1,997.00

£1,997.00

Seasonal Event Archive (2015-2023) (300+ reports!)

Retail Media Seasonal Event

New: Download our complete Seasonal Archive (2015–2023). 300+ expert UK retail reports covering Christmas, Halloween, Easter, Valentine’s Day, Ramadan and more.

Mark Twain said there are no new ideas, we just put old ideas in to some sort of a mental kaleidoscope.

Retail is like that, see what worked and how the offer has evolved across the seasonal landscape….

127 seasonal event folders across 9 years. (Full table below).
346 PDFs / 30,000+ pages of execution, insight and best practice.
Cross-retailer image evidence on pricing, layout, signage, product and range.
Explore how categories were activated year after year and what changed.
Use for idea generation, trade planning and seasonal performance reviews.

Everything is organised by year and event. One download. £995.

(Limited time offer).

Original price was: £4,995.00.Current price is: £995.00.

New: Download our complete Seasonal Archive (2015–2023). 300+ expert UK retail reports covering Christmas, Halloween, Easter, Valentine’s Day, Ramadan and more.

Mark Twain said there are no new ideas, we just put old ideas in to some sort of a mental kaleidoscope.

Retail is like that, see what worked and how the offer has evolved across the seasonal landscape….

127 seasonal event folders across 9 years. (Full table below).
346 PDFs / 30,000+ pages of execution, insight and best practice.
Cross-retailer image evidence on pricing, layout, signage, product and range.
Explore how categories were activated year after year and what changed.
Use for idea generation, trade planning and seasonal performance reviews.

Everything is organised by year and event. One download. £995.

(Limited time offer).

Original price was: £4,995.00.Current price is: £995.00.

Original price was: £4,995.00.Current price is: £995.00.

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Tell us your challenge and we’ll research and create a detailed bespoke Retail Report with photos, insights and actionable next steps. You’ll get to see the unvarnished view decision-makers rarely see, including the problems, opportunities and what best practice looks like.

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