Explore Retail Trends
through Seasonal Event execution
Explore how leading grocers approach major seasonal events like Christmas, Halloween and more. Whether a major event, or a Religious one, we have you covered.
The kids hate but the parents love; Back to School is a key seasonal event with coverage across Uniform alongside Stationery and then in to Food with a focus on Lunchboxes.
Trick or Treat has come a long way since we carved out Turnips in the 90's. Halloween is a major event and growing, aided by Asda/Walmart and Food for Halloween parties.
The big one! Christmas starts in August and we track everything from then. Across 26 different sub categories! We have it all, including nearly every single gifting set, ever.
The full seasonal calendar
We cover all the key seasonal events in the calendar, not just the main ones.
From the emergence of Religious festivals in store to the growth in Black Friday and examples of Royal Family based celebrations too.
We’ve got you covered.
Flowers and Chocolates are synonymous of Mothering Sunday, but beyond bouquets by the thousand. There are several other great examples of trading for this event, including the Dine in too.
Beyond the Red Roses and Dine in meal deals, Valentine's is another event that is growing in to different categories. The Love Sausage from M&S remains a highlight.
Not just about the Chocolate any longer. Easter is also about non-Chocolate gifting with Toys and Crafting popular. Also notable is the rise of Easter decorations. Easter tree, anyone?
Drive sales and minimise clearance
Seasonal execution isn’t just about looking great in store.
It’s about driving incremental sales, maximising availability, and minimising costly clearance.
Our reporting helps you see what worked, and didn’t work across the events.
Ah Happy New Year! The event of house parties and the last bit of over indulgence before the diets start. Clever retailers trade impulse and soft drinks in the seasonal space, alongside the Booze.
Thanks Teacher continues to evolve as an event; whilst it's predominantly Chocolates and Cards, there have been some great examples of development in Plants and Flowers too.
Father's Day remains a key event in the calendar. Whilst not reaching the heights of Mother's Day, it does offer a useful eventing opportunity. Especially with the BBQ opportunities if the weather holds.
You already know seasonal events can make or break a trading period.
But are you seeing what really happened in-store?
Our Seasonal Event Reports help you cut through assumptions and internal reporting to reveal exactly what customers saw and where opportunities were missed.
From what it looked like for launch to value, adjacencies, and shippers, all through the event.
Benchmark against rivals across the UK and selected international markets. Learn from the best.
We’ve worked with c-suite execs across the world, our insights power real world improvements.
Whilst Chinese New Year is usually linked to a meal deal and a raft of new lines in the Oriental range. There have been moves in recent years to feature Cookware and shippers of Lucky Cats, too.
Pancake Day is typically Flour, Eggs and Lemons. Nutella have tried to capture the event with their shippers also. There is a focus on premixed Shakers in Ambient alongside Chilled too.
Scottish specific events like Burns Night are covered by Grocery Insight. With Scots celebrating Rabbie Burns with Neeps, Tatties and Haggis, discover how retailers landed this event.
Whether you’re a Category Director or a Shopper Marketing Manager, our reports give you what spreadsheets can’t.
A real life record of what happened in stores, across a seasonal event in your category.
From branded shippers to new product development to price points and retail media.
See how your brand was executed versus rivals in your space.
Benchmark competitor activity across every major grocer and event.
Understand retailer priorities for each seasonal event, across the years.
Sharpen your JBPs with category specific examples across store formats.
Our reports help suppliers plan smarter, sell stronger, and partner better with retailers.
That’s what Grocery Insight brings to your side of the table.
The Scottish "new year" is a 2 day long event. Retailers adopt a different trade plan north of the border, with a greater focus on regional foods in Chilled and gifting too.
The days of fights over cheap Electronics are long gone in the UK. Black Friday arrived on UK shores in the early 2010's. However, the event in the UK has evolved a lot since those early days.
See how retailers manage the transition between Halloween and Bonfire night and trading lines like Parkin, and Hot Dogs! The event is close to Halloween, so managing the transition is vital.
Learn from the best
Our carousel below is just a glimpse of the 280,000+ retail images we’ve captured and structured, all organised by seasonal event, retailer, and even down to specific sub categories. This forms part of our 1,000,000 image dataset.
From Pumpkins at Halloween to Party Food at Christmas, it’s all here.
Ideal for:
Heads of Trade, Marketing, and Customer teams inside retail.
Supplier Category, Commercial Planning, and Shopper teams.
Alongside AI and Machine Learning teams exploring how real world retail varies across the stores.
Sometimes, you need a bit more than reports and imagery.
There are so many options, what works, what doesn't?
Well, I've been around 15 years now and after advising some of the world's leading executives, and getting 99%(*) of things right.
I think we've more than a fighting chance of improving things, together.
Book a call above, or get in touch via email for a no obligation chat.
