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Halloween Retail Reports

See how retailers traded Halloween in store

Our Halloween reports break down more than a decade of in store execution. Whether it’s Confectionery, Trick of Treat, Shipper performance or the emergence of Halloween themed Chilled Food.

We’ve captured how the grocers built and traded Halloween, from early launches to week of execution and the all important clearance sale.

Our reports provide actionable insight for your next Halloween campaign.

Build and improve your trade plan, today.

Exclusive insights from our store visits
Best practice and market trends
Commentary on the findings
Operational insights
New products and in-store developments
Actionable recommendations

Halloween Overview 2024 – Retail Report

This seasonal best practice report provides photographic insights into Halloween seasonal execution across leading UK retailers in 2024.

  • Photographic insights into Halloween retail execution, including gifting, seasonal décor and themed impulse products.
  • Features signage, confectionery ranges, costumes and non-food assortments tailored to Halloween shoppers.
  • Visual documentation of in-store displays including pumpkins, decorations, snacks and kids’ dress-up lines.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence on seasonal merchandising from a customer perspective.
  • This report highlights how UK supermarkets delivered Halloween campaigns through bold displays and high-impact themed ranges.

£3,997.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This seasonal best practice report provides photographic insights into Halloween seasonal execution across leading UK retailers in 2024.

  • Photographic insights into Halloween retail execution, including gifting, seasonal décor and themed impulse products.
  • Features signage, confectionery ranges, costumes and non-food assortments tailored to Halloween shoppers.
  • Visual documentation of in-store displays including pumpkins, decorations, snacks and kids’ dress-up lines.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence on seasonal merchandising from a customer perspective.
  • This report highlights how UK supermarkets delivered Halloween campaigns through bold displays and high-impact themed ranges.

£3,997.00

  • Get instant access

£3,997.00

Add to basket This product has multiple variants. The options may be chosen on the product page

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We don’t promise that we’ll always be able to help, but we’ll always say if we think we can’t, all it takes is that first conversation to find out.

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Need a report tailored for you?

Tell us your challenge and we’ll research and create a detailed bespoke Retail Report with photos, insights and actionable next steps. You’ll get to see the unvarnished view decision-makers rarely see, including the problems, opportunities and what best practice looks like.

Periodic Reports

Do you need regular updates and insights?

We become your partner on the ground, focusing on whatever it is you need insights and advice on, in detailed monthly, quarterly – you say the frequency.

  • Keep up to date in the world of retail
  • Clear, high quality photos of what's happening now
  • Observations and expert analysis
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One-off Reports

Do you have something specific in mind?

Starting with a strategy session and a clear understanding of what’s needed, we become your critical friend on the ground, interpreting our findings to help you achieve your goals.

  • Get the insights you need to solve your problem
  • Clear, high quality photos
  • Observations and expert analysis
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Receive a free sample retail report

Select a sample report from the selection below and we’ll email it straight over

Store Overview 2024 - Trader Joe's

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Store Overview March 2025 - ReWe

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Christmas Overview 2024 - Walmart

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Store Overview March 2025 - Asda Pilsworth

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“It’s been a real pleasure to work with Steve and a great investment that’s enabled us to refocus efforts on what matters most to our customers and colleagues.”
Mark Cox, CEO, The Channel Islands Co-op

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Steve Dresser, CEO

"The man supermarket CEO's turn to" - BBC

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