Hogmanay Retail Reports

Our Hogmanay reports capture how Scottish supermarkets present celebratory ranges including drinks, snacks and seasonal ambient products. Each report offers insight into store layout, feature space and promotional support during the key New Year trading period in Scotland.

Exclusive insights from our store visits

Best practice and market trends

Commentary on the findings

Operational insights

New products and in-store developments

Actionable recommendations

All Reports / Seasonal Event / Hogmanay

Hogmanay Overview 2024 – Retail Report

Seasonal Event Hogmanay

This seasonal best practice report provides comprehensive insights into Hogmanay seasonal execution across leading UK retailers in 2024.

Comprehensive insights into Hogmanay retail execution, showcasing branding, signage and key promotional strategies.
Extensive documentation of Beers Wines & Spirits, whisky, champagne and seasonal food promotions.
Coverage of point-of-sale displays, pricing promotions and in-store signage across Aldi, Asda, Co-Operative, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their Hogmanay campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£1,997.00

This seasonal best practice report provides comprehensive insights into Hogmanay seasonal execution across leading UK retailers in 2024.

Comprehensive insights into Hogmanay retail execution, showcasing branding, signage and key promotional strategies.
Extensive documentation of Beers Wines & Spirits, whisky, champagne and seasonal food promotions.
Coverage of point-of-sale displays, pricing promotions and in-store signage across Aldi, Asda, Co-Operative, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their Hogmanay campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£1,997.00

Hogmanay Overview 2023 – Retail Report

Seasonal Event Hogmanay

This seasonal best practice report provides comprehensive insights into Hogmanay seasonal execution across leading UK retailers in 2023.

Comprehensive insights into Hogmanay retail execution, showcasing branding, signage and key promotional strategies.
Extensive documentation of Beers Wines & Spirits, whisky, champagne and seasonal food promotions.
Coverage of point-of-sale displays, pricing promotions and in-store signage across Aldi, Asda, Co-Operative, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their Hogmanay campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£997.00

This seasonal best practice report provides comprehensive insights into Hogmanay seasonal execution across leading UK retailers in 2023.

Comprehensive insights into Hogmanay retail execution, showcasing branding, signage and key promotional strategies.
Extensive documentation of Beers Wines & Spirits, whisky, champagne and seasonal food promotions.
Coverage of point-of-sale displays, pricing promotions and in-store signage across Aldi, Asda, Co-Operative, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
This report highlights how retailers structured their Hogmanay campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£997.00

Hogmanay Overview 2022 – Retail Report

Seasonal Event Hogmanay

This seasonal best practice report provides Hogmanay seasonal execution across major UK supermarkets in 2022.

Photographic insights into Hogmanay retail execution, showcasing branding, signage and key product placements.
Visual documentation of promotional strategies, including traditional Scottish food and drink, themed party food and impulse-driven displays.
Overview of merchandising techniques for whisky, steak pies, shortbread and other festive offerings tailored for Hogmanay celebrations.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
This report highlights how supermarkets structured their Hogmanay ranges to drive seasonal impact and maximise shopper engagement.

£997.00

This seasonal best practice report provides Hogmanay seasonal execution across major UK supermarkets in 2022.

Photographic insights into Hogmanay retail execution, showcasing branding, signage and key product placements.
Visual documentation of promotional strategies, including traditional Scottish food and drink, themed party food and impulse-driven displays.
Overview of merchandising techniques for whisky, steak pies, shortbread and other festive offerings tailored for Hogmanay celebrations.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
This report highlights how supermarkets structured their Hogmanay ranges to drive seasonal impact and maximise shopper engagement.

£997.00

Hogmanay Overview 2020 – Retail Report

Seasonal Event Hogmanay

This seasonal best practice report provides Hogmanay seasonal execution across major UK supermarkets in 2020.

Comprehensive insights into Hogmanay retail execution, highlighting signage, branding and key product placements.
Evaluation of promotional strategies, including traditional Scottish food and drink, themed party food and impulse-driven displays.
Analysis of merchandising techniques for whisky, steak pies, shortbread and other festive offerings tailored for Hogmanay celebrations.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
This report showcases how supermarkets structured their Hogmanay ranges to drive seasonal impact and maximise shopper engagement.

£997.00

This seasonal best practice report provides Hogmanay seasonal execution across major UK supermarkets in 2020.

Comprehensive insights into Hogmanay retail execution, highlighting signage, branding and key product placements.
Evaluation of promotional strategies, including traditional Scottish food and drink, themed party food and impulse-driven displays.
Analysis of merchandising techniques for whisky, steak pies, shortbread and other festive offerings tailored for Hogmanay celebrations.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
This report showcases how supermarkets structured their Hogmanay ranges to drive seasonal impact and maximise shopper engagement.

£997.00

Hogmanay Overview 2019 – Retail Report

Seasonal Event Hogmanay

This seasonal best practice report provides Hogmanay seasonal execution across major UK supermarkets in 2019.

Comprehensive insights into Hogmanay retail execution, highlighting signage, branding and key product placements.
Evaluation of promotional strategies, including alcohol offerings, themed food ranges and seasonal gifting.
Analysis of merchandising techniques for shortbread, spirits and festive bakery items, with a focus on premium product placement.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and customer engagement.
This report showcases how supermarkets structured their Hogmanay ranges to enhance seasonal impact and drive shopper engagement.

£997.00

This seasonal best practice report provides Hogmanay seasonal execution across major UK supermarkets in 2019.

Comprehensive insights into Hogmanay retail execution, highlighting signage, branding and key product placements.
Evaluation of promotional strategies, including alcohol offerings, themed food ranges and seasonal gifting.
Analysis of merchandising techniques for shortbread, spirits and festive bakery items, with a focus on premium product placement.
High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and customer engagement.
This report showcases how supermarkets structured their Hogmanay ranges to enhance seasonal impact and drive shopper engagement.

£997.00

Hogmanay Overview 2017 – Retail Report

Seasonal Event Hogmanay

This retailing best practice document focuses on Hogmanay seasonal execution across UK stores, showcasing product displays, merchandising and promotional signage designed for Hogmanay celebrations.

Comprehensive analysis of Hogmanay product displays and promotional signage across major UK retailers.
Focus on party food, alcoholic drinks and gifting, with strong emphasis on traditional Scottish Hogmanay products.
Insights into effective use of signage to highlight specific Hogmanay products, especially in food and drink categories.
Examples of successful merchandising strategies, including party food, cakes and celebratory items like Whisky and Champagne.
Retailers effectively used secondary space, gondola ends and overhead signage to showcase Hogmanay-themed items.

£997.00

This retailing best practice document focuses on Hogmanay seasonal execution across UK stores, showcasing product displays, merchandising and promotional signage designed for Hogmanay celebrations.

Comprehensive analysis of Hogmanay product displays and promotional signage across major UK retailers.
Focus on party food, alcoholic drinks and gifting, with strong emphasis on traditional Scottish Hogmanay products.
Insights into effective use of signage to highlight specific Hogmanay products, especially in food and drink categories.
Examples of successful merchandising strategies, including party food, cakes and celebratory items like Whisky and Champagne.
Retailers effectively used secondary space, gondola ends and overhead signage to showcase Hogmanay-themed items.

£997.00

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