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Pancake Day Retail Reports

See how retailers traded Pancake Day in store

Our Pancake Day reports break down over a decade of in store execution.

This event is a UK specific occasion, occurring in February each year.

From syrup and lemon juice to flour, sauces and frying pans, we have it covered. Including developments such as ready made Pancakes and Chilled Pancake Mix too.

We’ve captured how retailers from discounters to larger retailers drive sales through cross merchandising, promotions and innovations in own label.

Our reports provide actionable insight to drive sales for your next Pancake Day campaign.

Build and improve your trade plan, today.

Exclusive insights from our store visits
Best practice and market trends
Commentary on the findings
Operational insights
New products and in-store developments
Actionable recommendations

Pancake Day Overview 2025 – Retail Report

This seasonal best practice report provides photographic insights into Pancake Day seasonal execution across leading UK retailers in 2025.

  • Photographic insights into Pancake Day merchandising including pancake mixes, syrups, toppings and seasonal promotional displays.
  • Features signage, shippers and promotional mechanics across supermarkets, discounters and convenience retailers.
  • Includes category coverage across syrups, sauces, chocolate spreads, lemon juice and toppings featured in key display zones.
  • High-quality imagery captured by Steve Dresser, offering retail intelligence from the shopper perspective.
  • This report highlights how UK retailers created seasonal engagement for Pancake Day through clear promotional strategy and cross-category placement.

£1,997.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This seasonal best practice report provides photographic insights into Pancake Day seasonal execution across leading UK retailers in 2025.

  • Photographic insights into Pancake Day merchandising including pancake mixes, syrups, toppings and seasonal promotional displays.
  • Features signage, shippers and promotional mechanics across supermarkets, discounters and convenience retailers.
  • Includes category coverage across syrups, sauces, chocolate spreads, lemon juice and toppings featured in key display zones.
  • High-quality imagery captured by Steve Dresser, offering retail intelligence from the shopper perspective.
  • This report highlights how UK retailers created seasonal engagement for Pancake Day through clear promotional strategy and cross-category placement.

£1,997.00

  • Get instant access

£1,997.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Pancake Day Overview 2024 – Retail Report

This seasonal best practice report provides photographic insights into Pancake Day seasonal execution across leading UK retailers in 2024.

  • Photographic insights into Pancake Day retail execution, showcasing branding, signage and key promotional strategies.
  • Extensive documentation of seasonal product promotions, including pancake mixes, syrups & toppings and fresh dairy selections.
  • Coverage of point-of-sale displays, promotional mechanics and in-store signage across Aldi, Asda, B&M, Booths, Co-Op, Home Bargains, Iceland, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their Pancake Day campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£1,497.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This seasonal best practice report provides photographic insights into Pancake Day seasonal execution across leading UK retailers in 2024.

  • Photographic insights into Pancake Day retail execution, showcasing branding, signage and key promotional strategies.
  • Extensive documentation of seasonal product promotions, including pancake mixes, syrups & toppings and fresh dairy selections.
  • Coverage of point-of-sale displays, promotional mechanics and in-store signage across Aldi, Asda, B&M, Booths, Co-Op, Home Bargains, Iceland, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how retailers structured their Pancake Day campaigns, optimising event visibility through branding, promotions and customer engagement tactics.

£1,497.00

  • Get instant access

£1,497.00

Add to basket This product has multiple variants. The options may be chosen on the product page

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  • Clear, high quality photos of what's happening now
  • Observations and expert analysis
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Starting with a strategy session and a clear understanding of what’s needed, we become your critical friend on the ground, interpreting our findings to help you achieve your goals.

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  • Clear, high quality photos
  • Observations and expert analysis
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Store Overview 2024 - Trader Joe's

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Store Overview March 2025 - ReWe

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Christmas Overview 2024 - Walmart

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Store Overview March 2025 - Asda Pilsworth

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“It’s been a real pleasure to work with Steve and a great investment that’s enabled us to refocus efforts on what matters most to our customers and colleagues.”
Mark Cox, CEO, The Channel Islands Co-op

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"The man supermarket CEO's turn to" - BBC

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