The UK’s Largest Seasonal Retail archive is now available to purchase.

For over a decade, we’ve been walking stores and capturing how UK supermarkets execute seasonal events, not just at Christmas, but across Easter, Halloween, Mother’s Day, Pancake Day, Valentine’s Day and more.

Now, for the first time, we’ve bundled that documentation into a single downloadable archive:

We have 346 PDFs spanning 127 different seasonal events across 8 years (2015–2023).

What’s Inside our vault:

• 346 individual reports, organised by year and event.
• 30,000+ pages of in-store imagery and commercial analysis.
• Real world photos of fixtures, signage, range, price, product and trading ideas.
• Cross retailer comparisons showing how each event was activated.
• Ideal for benchmarking, planning, ideation and looking back to look forward.

This archive has been used by commercial teams, brand managers, agencies, and suppliers to track trends, revisit execution, and support smarter decision making, driving sales forward at multiple retailers across the world.

How It’s Organised:

The download is structured by year (2015–2023) and event (Christmas, Halloween, Easter, etc).

Every folder contains the original PDF reports from that event and year.

You can browse or search instantly; each report is typically organised A-Z by retailer, but other reports are split by product category, especially at Christmas.

Everything is delivered via Amazon S3 (fast, stable, secure) and you can regenerate the links at any time.

Details of the archive are set out below.

What You Get in the archive:

Pricing

This archive is now available for £995 for a limited time. This means for one payment of £995 you receive access to these reports and can download and use to your hearts content.(*)

(*) within the terms and conditions set down on the website!

After this period, the price will rise to £4,995 to reflect the research, IP, and commercial depth involved in building it.

📦 Click here to buy the full archive or contact us for invoicing, if you require it.

Why We Created This

Retail moves quickly. Most commercial teams forget what happened last year, let alone in 2017. I get asked a lot for old images when retailers are looking to turn around, or review what worked well in the past.

But monetising assets like reporting is hard, there’s little demand for the day to day.

But when you can see things, side-by-side, in clear view of how events were activated year after year, you gain leverage across the market.

• “How did we launch Chinese New Year in 2019 vs 2023?”
• “What was the price of kids’ pumpkins across Aldi, Tesco and Asda in 2019?”
• “How were our events pre/post COVID?”
• “What are the best ways to communicate value for money?”

Whilst the price changes; the creative work and clarity on message are timeless.

This archive gives you institutional memory, pattern recognition, and visual proof. All in one place, to use and refer to, again and again and again.

FAQs

What format are the files?

All reports are in PDF format. They open instantly in any modern device, browser or app and can be downloaded too.

Is this useful if I work for a retailer, brand or supplier? Or?

Yes. Whether you’re on the buying, sales, planning, design or commercial side, this is the best visual archive of seasonal execution available anywhere in the world.

Do you offer purchase orders or invoicing?

Yes. If you need a formal invoice, just contact us with your PO details and we’ll set it up for you. We’ll honour the low price as long as it’s paid before the price change.

Can I use this for internal training?

Yes! We encourage it. It’s an excellent resource for reviewing with team members or refreshing best practice across categories.

Are the files watermark free?

Yes. Files are provided as is from our archive, no additional branding or watermarks are added.

🛒 Ready to Download?

Buy the full archive here:
👉 https://www.groceryinsight.com/retail-reports-store/seasonal-archive-2015-2023/

📩 Questions? Email [email protected]