Target – New Jersey – 2020
- This reasonably new Target features a wide range of clothing and general merchandise.
- Lots of strong branding work starting to appear under their own private labels.
- Growing authority in Food with their private label development.
- Branding is a key strength, so many great example of their unique tone of voice also.
Our store visit reports are unrivalled in the sector; we're able to leverage our expertise and experience to provide you with detailed overviews of all areas of the store. In this report, we visit one of our favourite retailers, Target with a newer store in New Jersey.
We love Target because they get so much right. Their leadership under Brian Cornell has been superb to watch as they've enhanced the online offering and invested in stores, going against the grain entirely when it comes to retail in the 21st century and it continues to pay off with strong sales improvements on both physical and digital with their brand advocacy continuing to rise too.
This store is a newer model and features a strong clothing category, we also highlight their expanded Athleisure range (I still have two pairs of joggers I wear!) alongside their usual strength in both branding and PoS material also. Target's private label work is striking and continues to grow ever stronger and we feature some examples in this report too..
We highlight the key takeaways from Target and distill our observations to the most important aspects. Showing the good and bad from every store visit.
We aim to focus on providing best practice examples for you to take inspiration from and implement within your own area of business. Target is a great retailer to learn from.
Each report features our world class, incisive insight from one of the 10 top retail influencers in the world, alongside featuring hundreds of high quality images, in every report.
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Please note. All of our reports are provided 'as is' and are not designed to provide guidance, or thoughts on a specific retailer, rather our observations on the specific store, on the day we visited. All trademarks remain the property of their respective owners and Grocery Insight is in no way affiliated with any retailer, or brand mentioned in these reports.
Number of pages: 92
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- Introduction and Overview
- Things to know about Target
- Store entrance and foyer
- Packaged Foods - Overview
- Seasonal - Overview
- General Merchandise & Toys - Overview
- Clothing - Overview
- Health & Beauty - Overview
I have known of Steve and his work for a number of years and I found his observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the 'reality' that customers can face in store.
Since moving to the US, I have maintained an interest in Steve's observations and his way of working translated seamlessly to visiting stores in the US and providing his expertise on best practice and guidance for senior executives.
Mark Ibbotson - Asda COO, Walmart EVP Central Ops and Realty (2013-2020)
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