Plastic Reduction – Report on Asda Middleton, Leeds

Key Facts

  • The first sustainability trial store from Asda, focusing on reducing waste.
  • The refill zone features the first time that leading brands have engaged with such a trial.
  • A real focus on sustainability alongside waste reduction, especially in Clothing.
  • 127 pages and over 200 high quality images.


The Asda store in Middleton, Leeds features a number of efforts by Asda to deliver plastic reduction across the store. This is the first sustainability trial undertaken by the chain, with collaboration from leading suppliers, selling their products loose, or in refillable form for the first time in the UK.

Our report will showcase the store, the initiatives and how they fit together for the customer, alongside other elements from the store that are part of the trial. Plastic reduction forming a key part of this initiative of course.

We highlight the key takeaways and distill our observations to the most important aspects. Showing the good and bad from every store visit. We aim to focus on providing best practice examples for you to take inspiration from and implement within your own area of business.

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Please note. All of our reports are provided 'as is' and are not designed to provide guidance, or thoughts on a specific retailer, rather our observations on the specific store, on the day we visited. All trademarks remain the property of their respective owners and Grocery Insight is in no way affiliated with any retailer, or brand mentioned in these reports.

Number of pages: 120

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  • Highlights from the store
  • Things to think about
  • Store area: Recycling Hub
  • Foyer, Entrance and Signage
  • Clothing
  • Refill and Reuse zone
  • Hot Food and Takeaway
  • Packaged Foods
  • Produce and Floral
  • Non-Food
  • To conclude

Your integrity and honesty was deeply appreciated by me and the entire Tesco team.

Dave Lewis, former CEO of Tesco

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