A regular update service to your email…

26 February 2014

As the blog and indeed business has evolved, there has been a greater demand for instant updates and news – some of which are detailed on Twitter highlighting new campaigns / poor practice in store.

But, what can be detailed in 140 characters doesn’t necessarily always tell the full story. Similarly the ‘fuller’ blogs are popular but these take a lot of time, so it’s planned that these will form part of a wider subscription offer when a specific retailer is considered and covered.

The email service has launched and the aim is for 2/3 emails per week covering progress within the retail market in the UK. Some emails may tie into a larger theme – Tesco for example given their recent analyst strategy day.

In the main, its relevant news that is too excessive for 140 characters on Twitter; fuller detail, more imagery and more thoughts about the wider implications for the retailer.

A nutshell – its valuable insight for retailers, suppliers, marketeers, journalist, analysts, investment managers, the list goes on and on.

From the Grocery Insight archive, first published 26 February 2014. Steve now writes at read.groceryinsight.com.